FIS And Skechers Join Forces For The New Snow Sports Season
The International Ski and Snowboard Federation (FIS) is proudly welcoming Skechers as a new presenting partner of the FIS Nordic Combined World Cup for the 2024/25 season.
- Global footwear leader is the new presenting partner of the FIS Nordic Combined World Cup 2024/25
- Skechers will also join as premium partner of premier Cross-Country events: the Tour de Ski and the Davos stage of the FIS World Cup
Labeled The Comfort Technology Company, Skechers designs, develops, and markets a diverse range of lifestyle and performance footwear, as well as apparel and accessories, for men, women, and children. Over the course of the last few years, the company has grown exponentially, particularly in Europe, and has broadened its range of sports partnerships across football, basketball, golfing, and now snow sports.
"I have no doubt that the talent and endurance of our Nordic Combined athletes, who excel in two very demanding disciplines, will be a vivid representation of the values that underpin a company known for innovation and high performance." Christian Salomon, FIS Chief Commercial Director
The American-based global footwear leader has also signed as a premium partner of two of the most prestigious stops of the Cross-Country calendar: the Tour de Ski and the FIS Cross-Country World Cup stage in Davos, Switzerland.
"Having ventured into football and basketball, we have realized that winter sports are another fantastic platform for us to showcase the high quality of our shoes. We could not be any happier to join forces with the largest winter sports federation and support the Nordic disciplines and the communities that revolve around them."– Björn Quadt, Skechers Head of Marketing
The FIS Nordic Combined World Cup presented by Skechers starts on 28 November in Ruka, Finland. Click here for the complete calendar.
This season’s Tour de Ski will take place across Toblach and Val di Fiemme, in Italy, from 28 December 2024 to 5 January 2025, whereas the Davos stage of the FIS Cross-Country World Cup is scheduled for 13 to 15 December.
