Fidelity Investments Extends US Ski And Snowboard Sponsorship With fidelity Path To Qualify Program
Fidelity Investments, Official Sponsor of U.S. Ski & Snowboard since 2019, has extended its sponsorship through the creation of two new programs as athletes embark on their qualifying process for Beijing 2022.
Beginning this 2020-21 season, athletes from across all U.S. Ski & Snowboard disciplines will shift their focus to the Fidelity Path to Qualify during select domestic elite-level events. Each team has their own specific process for qualifying for the largest sporting event in the world, and the Fidelity Path to Qualify will guide fans and viewers through the milestones. In addition, stay up to date with the latest rankings by following updates on U.S. Ski & Snowboard’s website and social channels for the Fidelity U.S. Ski & Snowboard Qualifying Rankings. The Qualifying Rankings will reference existing points lists relevant to each sport and highlight the latest and most critical results to the qualification process.
The two new Fidelity programs will debut at the 2021 Intermountain Healthcare Freestyle International FIS Ski World Cup at Deer Valley Resort. The Feb. 6 Aerials World Cup marks the first domestic Olympic qualifying event for American ski athletes. U.S. aerial skiers who perform well will be one step closer to representing their nation in Beijing in 2022.
“We are thrilled to work with Fidelity Investments on these new programs,” said U.S. Ski & Snowboard Chief Revenue Officer Michael O’Conor. “Fidelity has been a key sponsor for us since 2019 and we are grateful for their continued commitment to our athletes as they push the boundaries of their sports. Through these programs we will be able to bring the excitement of the qualifying process to our fans and supporters as we ramp up to Beijing 2022 despite not being able to celebrate at domestic events together this season.”
