Essilorluxottica Group Adds Eyewear Brand Bliz To Portfolio

BLIZ strengthens the EssilorLuxottica Group’s brand portfolio from January 1, 2024

The up-and-coming Scandinavian sports brand BLIZ will become part of the EssilorLuxottica brand portfolio from January 1, 2024, with an impressive range of sports eyewear, ski goggles and helmets.

Founded in Sweden in 2007 and with numerous success stories in cross-country skiing and several Olympic gold medals, BLIZ is one of the fastest growing sports brands on the European market. The wide product range includes sports goggles, ski goggles and helmets.

BLIZ has made it its mission to create technical products for all those who appreciate thecombination of clear Scandinavian design and outstanding functionality – at a first-class price-performance ratio.

The brand is aimed at the young, active target group, the so-called “Weekend Warriors”, who enjoy cycling or hiking in the mountains. This group not only attaches importance to performance and quality, but also to a reasonable price level. BLIZ Eyewear has worked closely with world-class athletes from various sports to ensure that each product is optimally tailored to the needs of the sport.

BLIZ’s distribution strategy in the launch year focuses exclusively on sports retailers. It will strengthen existing customer relationships and expand into new markets through the EssilorLuxottica Group’s extended partner network.

For more information, visit the Bliz website and follow the brand on Instagram.