Ellesse And Tomorrowland Winter Announce Three Year Partnership

Ellesse - the Italian sports apparel brand owned by Pentland Brands - is pleased to announce the start of a three-year partnership with the electronic music festival based in the Alps, Tomorrowland Winter. As the official sponsor, ellesse will be working with the festival to bring its rich heritage of fashion-meets-sport to the Alps.

Taking place from 19-26 March, the festival will see 18,000 people from more than 100 countries hit the slopes for a week of dancing and snowsports, amidst a magical winter wonderland setting with an altitude of over 2000m in the French Alps resort of Alpe D’Huez.

The first edition of Tomorrowland Winter took place from March 9-16, 2019and used the theme 'The Hymn of the Frozen Lotus'. After its magical first edition, Tomorrowland will return to the breathtaking French ski resort of Alpe d'Huez for the second edition of Tomorrowland Winter in 2022. The story of Tomorrowland Winter continues from March 19-26, 2022 and the People of Tomorrow will unite again for an adventure of a lifetime filled with snow, music and undiscovered secrets - high up in the beautiful surroundings of the French mountains.

As part of the partnership, the brand will play host at the Crystal Garden by ellesse stage where some of the world’s best DJs will be playing unmissable sets. Some of the names gracing Tomorrowland Winter this year will include Afrojack, Kolsch and Dimitri Vegas and Like Mike. Alongside this, not only will ellesse be re-entering the world of ski-apparel by exclusively unveiling its brand-new AW22 winter sports line at the festival, there will be a specialist ellesse pop-up shop selling the latest snow collection. To further immerse festival-goers into the brand world, ellesse will be hosting other surprise activations throughout the festival, encouraging attendees to ‘Be Bold’.

Simon Breckon, Global Brand Director for ellesse, commented: “Now, more than ever, people are looking for real life experiences that allow us to boldly live in the moment and express ourselves. This is why we’re so thrilled to announce our partnership with Tomorrowland Winter, an experience that celebrates unity and community.

The festival brings some of the biggest DJS to the French resort and with it, a fun and sociable atmosphere that matches perfectly with our be bold and self expressive ethos. ellesse is always at the heart of the party so we’re looking forward to the next three years at the winter festival. ”

Alongside this, ellesse will also be curating specialist video content showcasing the boldness of the brand on the slopes which will include ellesse snowsport ambassadors and will be available to view both throughout the festival and via its social media.

Ellesse was founded by Leonardo Servadio, by using the sound of his first two initials. With a dream of creating the world’s most stylish sportswear, ellesse pioneered athleisure, and was one of the first brands to display the logo on the outside of clothes.

Ellesse is part of the Pentland Brands family; the name behind some of the world’s best sports, outdoor and lifestyle brands - www.pentlandbrands.com