Elevate Outdoor Collective (AKA K2/MDV) Hires Peter Stolz as Global VP Of Design & Creative Director

Elevate Outdoor Collective has announced that Peter Stolz has been hired as Global Vice President of Design/Creative Director.

Elevate Outdoor Collective is an alliance of iconic outdoor and winter sports brands with a specialized focus on skiing, snowboarding and showshoeing. With each unique brand maintaining its own individual points of view and driving independent innovation, the Collective is fueled with the strength of world-class development facilities and engineers, global distribution channels and committed outdoor lifestyle enthusiasts and experts. For more, please visit: K2 Skis, K2 Snowboards, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Backcountry Access, Atlas Snow Shoe Co., Tubbs Snowshoes, Madshus and K2 Skates.

“As we evolve our organization with even more focus on product, Peter brings the needed design skills and management experience to take us to the next level,” said John Colonna, President & CEO of Elevate Outdoor Collective. “Throughout his career, he has demonstrated the ability to cultivate an innovative culture and has established himself as one of the top creative directors in this space.”

Stolz joins Elevate Outdoor Collective after working for the past three years at Converse as the Global Senior Creative Director for Men’s & Women’s Apparel and Accessories and the acting Creative Director for more than three years before that. Stolz’s career has also included stops at Levi Strauss & Co. and Nike.

“I am thrilled to be joining the team at Elevate Outdoor Collective,” Stolz said. “I look forward to driving winter-sports culture, shaping the industry with cutting-edge design as we elevate the intersection of lifestyle and sport.”

Stolz’s hire comes at a pivotal point for the organization after the recent rebranding for all K2 Sports and MDV brands