DPS Skis & PHANTOM Glide Appoint Chico Bukovansky As Global Sales Director

DPS Skis and PHANTOM Glide, announce the appointment of Chico Bukovansky as global sales director. Bukovansky will oversee all sales and customer service operations for both brands, working closely with Pete Leazott and Doug Sheehy, sales managers for PHANTOM Glide brought onto the expanding sales team earlier this year.

“Chico is an experienced outdoor industry professional and has the chops to step right into this position and help DPS and PHANTOM Glide continue to expand their sales reach, both in the U.S. and abroad,” says Mike Cannon, vice president of sales at DPS and PHANTOM Glide. “While market conditions have proven challenging over the last 12 months, we’re continuing to bring material, design, and manufacturing innovations to market and Chico is the perfect team member to lead the sales and customer service organization for both brands.”

Bukovansky most recently served as chief revenue officer at Slingshot Sports, the innovation leader in kiteboarding, wakeboarding, and wing foiling. Prior to Slingshot, Bukovansky was a longtime presence at Dakine, leading the brand’s global sales and go-to-market teams. His career began in a ski shop in Seattle, before moving to the brand side in a sales position with Nitro Snowboards in 1994. Bukovansky served on the board of directors for the Snowsports Industries of America from 2016–2018.

“Chico has a proven track record of helping to grow brands through his relationships in the ski and snowboard industry,” says Cannon. “He has a reputation of working with reps, global distributors, retailers, and online platforms to effectively execute go-to-market strategies, and we’re looking forward to sharing his passion for winter sports as an integral part of our leadership team.”