Dolomiti Superski Reports Satisfactory 2024-25 Winter Season

Even though some ski resorts in the Dolomites will remain open for a few more days, cable car operators in the Dolomites are satisfied with the current figures. Demand for ski holidays remains high, and all 12 Dolomiti Superski ski resorts continue to record strong visitor numbers. The results are slightly better than last year's and, with a 0.89% increase in first-time visitors, crown the 50th season of Dolomiti Superski. The composition of customers' countries of origin is also changing: While Italy (currently around 45%) and Germany (currently around 15%) remain Dolomiti Superski's main markets, the USA currently enjoys a strong position – thanks in part to Dolomiti Superski's cooperation with the North American ski pass network IKON Pass. "We are currently observing a realignment of the guest structure based on their origins. New markets are discovering the Dolomites, while nations that have been vacationing here for some time are increasing their presence and loyalty. The traditional leaders, Italy and Germany, retain more than half of the market and remain our beacons," says Dolomiti Superski Marketing Director Marco Pappalardo. The average overnight guest (excluding day and season passes) has purchased 4.35 ski pass days this winter. Accordingly, the 4-day ski pass is also growing, in line with this trend.

Season times and ski pass prices set for the 2025-26 winter season

The season times and ski pass prices for the upcoming 2025-26 Dolomiti Superski winter season have also been set. The first openings are scheduled for Saturday, November 29, 2025, while the remaining ski areas, including the Sellaronda, will open on December 4, 2025. The official closing date is April 6, 2026 (Sellaronda and central ski areas), although some ski areas may close before or after this date, as usual.

• Season: November 29 - December 20, 2025 January 11 - January 31, 2026 March 22 - 2026 season end
• High season: December 21, 2025 - January 10, 2026 February 1 - 21.03.2026
• Superpremière Special Offer: from the start of the season until 20.12.2025
• Dolomiti Springdays Longstay: 15.03. - 21.03.2026 (Early booking -5% when purchasing the corresponding ski pass online by 28.02.26)
• Dolomiti Springdays Shortstay: 22.03. - End of season 2026 (Early booking see above)

In this context, the new rates for the 2025-26 winter season were also approved. Prices will generally be adjusted by an average of 3% depending on the type of ski pass. The Dolomiti Superski season ski pass, which allows use of all lifts in the 12 ski areas from November until the end of the season, costs €970.00 for adults (+2.65%) when purchased in advance until 24.12.2025. The popular 4-day adult ski pass will be available for €317.00 during peak season. The adult day pass will cost €77.00 during the regular season and €86.00 during peak season (+3.6%).

As always, there will be discounts or free passes for children under 8 years of age when purchasing an equivalent adult ski pass, as well as a 30% discount for all minors 8 years and older, as a sign of strong support for families with children, who represent the future of our industry. Ski passes for individual resorts will be available at lower prices. Also during the 2025-26 ski season, an instant 5% discount will be available for online purchases of day and multi-day passes made at least 2 days before the first day of the pass's validity. This saving can almost double the price increase, depending on the type of ski pass. The complete price list for winter 2025-26 will be published at the beginning of summer on the website www.dolomitisuperski.com and can be consulted using the online price calculator.

The "Dolomiti Superski Family" option has also been reconfirmed for the 2025-26 winter season. It will be available for pre-sale in the second half of November at particularly low prices. The maximum price per ski day will be €39.