Db Release A Collection With Snowboard Filmer Luis Medearis

The team over at Db have joined forces with Luis Medearis to drop a collection of crowd favourite products with a twist.

On Medearis Db say: "Luis is someone who came through our ambassador program. The ambassador program was set up to let creatives, both established and aspiring, be supported by Db. It is what you make of it - sure, free bags are cool, but it’s what you do with them that makes for the real story. Since day one, whenever we sent Luis bags, he would always send a thank you and go tagging away on social media, taking all of us in the office on every one of his adventures as a result. The relationship grew from there.

"We’ve been delighted to watch his ride. He’s gone from filming a couple of friends at Diamond Peak in Tahoe, pulling together quick, scrappy edits in his evenings to being on the road with the Burton team, shooting the best riders in the world. He’s even been shooting the Mine 77 collection - a range dedicated to Jake Burton Carpenter. This is just the start and we’re so excited what the future holds for him from here."

Luis first picked up a camera in 2020 and went from playing college basketball to working with the US Snowboarding team in a season. Now, he collaborates with brands like Red Bull, Oakley, and Burton. He’s a huge advocate for diversity within the snow industry, and through his crew, Technically Doing It, he aims to empower Black and Brown riders to take ownership of snow culture.
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Homegrown isn’t a collection inspired by furniture, it’s about drawing from your roots and always coming back to a place of love and security, regardless of where life takes you. For Luis Medearis, home is a leather couch in his grandmother’s house. It’s his childhood. It’s the marker of family. The sentiment of connectivity. The embodiment of nostalgia. It's a feeling he wont forget and one he recognises he is lucky to have.

The collection includes: