Daniel Egan Hired As Alps & Meters New 'Chief Tradition Officer'
New England based luxury alpine sportswear label Alps & Meters has hired United States Ski Hall-of-Famer, pioneer of extreme skiing, and original Warren Miller Film athlete, Dan Egan, as Chief Tradition Officer. Egan has skied myriad mountains across the world since he joined Warren Miller’s ski film outfit in 1985 His new role with Alps & Meters’ furthers the brand’s mission of upholding the classic traditions of alpine sport. Inducted into the United States Ski Hall of Fame in 2016, Egan’s worldview and contribution to the sport of skiing qualify him uniquely to further develop the cultural, storytelling, and partnership facets of Alps & Meters’ traditional alpine sportswear company. As an immediate dimension of Egan’s newfound leadership role, he will co-produce and host Alps & Meters’ new “Designed By Tradition” podcast which will engage a variety of topics and noteworthy guests closely connected to the timeless sport and atmosphere of skiing.
“Alps & Meters and our Board of Directors are thrilled to welcome Dan to our luxury sportswear brand in the newly created role of Chief Tradition Officer,” says Founder/CEO, Louis Joseph, former Global Director of Strategy & Innovation at PUMA/Kering. “With a purpose focused upon furthering the long standing traditions of alpine sport, Dan’s pedigree and passion make him ideally suited to spearhead and enhance Alps & Meters’ classic cultural values and respect for skiing’s past while helping to contribute to the sport’s future. Beginning with the co-production and hosting of the brand’s first podcast series, it is my hope that Dan’s role as Chief Tradition Officer will influence every corner of our brand and business such that his pure love of alpine sport might continue to amplify our values-in-action, whether manifested in community-driven content, product, events, or ongoing internal and external relationship development. I grew up watching Dan pioneer the sport of extreme skiing along with other Warren Miller athletes and because he is a skiing hero of mine, I’m doubly-excited to now call him a partner on the Alps & Meters journey.
“Raised on New England mountains, I value the authenticity and tradition of Alps and Meters,” says Dan Egan. “The brand’s vintage style mirrors the luxury and class of Europe’s alpine villages but channels the designs of the classic New England ski culture I grew up with. I am unbelievably excited to be a part of the Alps & Meters team and can’t wait to bring my ski passion and experience and my Boston roots to the table.”
Founded with a mission to uphold the classic traditions of alpine sport, Alps & Meters is known worldwide for its luxury garments that are designed by tradition. A brand passionate about the rich history of alpine sport, Alps & Meters Forged Performance product creation philosophy combines the world’s best natural materials, classic construction technique, and contemporary technologies to craft high performance sportswear that is tailored, technical, and timeless. A storytelling brand regaling the narratives of people, places, memories, and moments connected to life in the mountains, Alps & Meters may be found at luxury sportswear retailers nationwide, at its flagship boutiques at the St. Regis Resort Deer Valley, Utah and in Boston, Massachusetts, and online at www.alpsandmeters.com.
The “Designed by Tradition” podcast series is available on Apple Podcasts, Spotify and via the web at https://alpsandmeters.buzzsprout.com.
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