DAEHLIE Teams Up With Verde Brand Communications For Integrated Media Relations

DÆHLIE, the #1 active Nordic apparel company in Scandinavia, is joining forces with Verde Brand Communications as its agency of record for integrated media relations & brand communications. Verde brings a fresh, strategic, and creative approach to DÆHLIE, offering branding and storytelling that focus on raising brand awareness and sharing DÆHLIE’s culture.

Founded by cross country skier Bjørn Dæhlie in 1996, the brand has produced highly innovative and optimized technical ski and performance training apparel for Nordic skiers for more than 20 years. The brand’s identity has evolved over time from a purely technical ski brand to a performance training and active lifestyle apparel brand. The brand’s new visual identity demonstrates its core values, aspirational messaging, and position in the market. DÆHLIE aims to reach broader consumer groups in the U.S. and North American markets and showcase its product collections for all-season, all-weather athletes and enthusiasts.

“DÆHLIE is in the prime position to partner with Verde and create new opportunities for sustained long-term growth. Together with Verde, we are excited to bring an authentic Norwegian brand into new categories and to consumers,” says Andrew Kroese, North American Sales Manager.

Verde will work with the DÆHLIE team to tell the company’s brand story, amplify trade and consumer exposure, and assist in launching the brand further into the U.S. markets, specifically the cross country and winter sports apparel markets. Through strategic campaigns, Verde will lead in introducing DÆHLIE to new audiences and elevate brand awareness.

“DÆHLIE has evolved over the past two decades and are developing collections of high-performance apparel that allow people to stay active and comfortable year-round - regardless of the activity,” said Kristin Carpenter-Ogden, founder and CEO of Verde. “Collectively, we’re excited about the opportunity to partner with such a brand with this caliber of product and brand heritage and look forward to building upon their momentum and sharing the brand with current and new audiences.

Founded by Bjørn Dæhlie in 1996, DÆHLIE is part of Active Brands portfolio, along with Kari Traa and Sweet Protection.  DÆHLIE is the official supplier for the Norwegian Cross Country Ski Team. The company’s North American headquarters is in Broomfield, Colorado, and distributed through specialty and online retailers.