Concept Release For ISPO 2025

There has been great interest in the Concept Release of ISPO 2025. After the registration numbers for the webinar had almost reached the possible limit, the webinar was also played live on LinkedIn and Instagram. The industry was pleased to be picked up with sufficient advance notice for the early bird deadline about the plans and intentions for ISPO 2025, which will take place in Munich from November 30 - December 2.

A highly effective platform that is geared towards the needs of the global industry is the goal in realizing the concept. And with it, a clear signal that puts retailers and media in the spotlight - and at the same time promotes the networking and visibility of all players in the industry worldwide.

The transitions between sport, fashion, wellness, tech and entertainment are becoming more fluid than ever. With a holistic approach that provides more orientation and categorization and thus enables more business opportunities and visibility for all participants.

We have summarized the webinar and the plans so far for you.

All about ISPO Munich,  at a glance:

• Goal: A highly effective sports platform
• More predictability, more options
• Brands & Products: A deep dive into the halls
• Upstream & Supply: Why is this area so important for all of us?
• Commerce & Experience: where the right contacts meet
• Not only the hall concept was optimized: 3 initiatives for a stronger ISPO
• Conferences and Expo are growing together: More exchange, more opportunities
• What's next? Become part of ISPO 2025 now.
• What the sports community says
• Q&A about ISPO 2025

The goal: A highly effective sports platform

"Your needs are our top priority. Our goal is therefore to be the most effective sports business platform for you. A platform where all players along the value chain can find inspiration, build networks, create value together, discover new business opportunities and, above all, feel comfortable and present themselves in the right context. ISPO is consistently taking the proven multi-segment approach further - towards a holistic concept that includes all facets of sport. The optimized hall structure is based on the value chain and is divided into three central areas: from development and production to product and brand to direct contact with people and consumers."

"Every year, ISPO is an excellent opportunity for us to exchange ideas face-to-face with industry partners and receive direct feedback from the market." sais  Andreas Schulz, Head of Marketing, Fidlock

More predictability, more options

Investments in trade shows and networks require planning security. ISPO aims to create precisely this reliable basis for the international sports world through early transparency and active involvement of the industry. The new hall structure maps the entire value creation process from development to marketing and thus offers a platform that provides orientation and drives innovation in a targeted manner.

Three central areas form the heart of the optimized structure:

• Brands & Products: established and up-and-coming new brands present their most innovative products, pioneering technologies and fascinating brand stories.
• Whether forward-looking design or sustainable innovations - the entire spectrum of the sports industry is reflected here.
• Upstream & Supply: From environmentally friendly materials to advanced production processes, sourcing specialists, designers and product developers will find new solutions and technologies for pioneering sports products in these halls.
• Commerce & Experience: Sales, marketing and the experience of sports products - this area is all about the connection between product and consumer. Solution providers, organized sports, digital technologies and health solutions for consumers can be found."

ISPO is part of Icebug's history and future. To us, it's a great meeting place and a marketplace. We look forward to be back this year to do our part in building it back even better." said  David Ekelund, CEO, Icebug

Brands & Products: A deep dive into the halls

• Outdoor Lifestyle (Hall A1): Home for lifestyle-oriented outdoor brands and sporty, fashionable sportswear. 'Zeitgeist' area as a curated highlight in partnership with CIFF
• Outdoor Functional (Hall A2): Functional innovations from outdoor brands and equipment for adventures Curated highlight and contact point for highly relevant sustainability solutions
• Team Sports (Hall A3):Product showcases and testing opportunities for team sports Trend and racket sports areas with live matches
• Health & Wellbeing (Hall B1): For the first time with its own area - for the growing awareness that sport and health go hand in hand. In direct proximity to Training & Performance for a seamless connection to topics such as regeneration or nutrition.
• Training & Performance (Hall B2): The latest fitness and training solutions - for indoor and outdoor workouts
• Renowned ISPO Award for outstanding innovations

The aim is to create an environment in which upcoming trends and innovations can be experienced. The guiding principle: ISPO Munich wants to offer orientation and provide insights into exciting trends and products - with many new discoveries, inspiring experiences and discussions with retailers, distributors, athletes and, of course, influencers and media representatives.

Upstream & Supply: Why is this area so important for all of us?

Everything that happens upstream is becoming increasingly important in order to meet the growing demands on products. That's why developers, designers and buyers meet at ISPO Munich - people with product visions in search of the right producers, materials and partners. An often underestimated area that is all the more essential for later success.

The Arena is a home for:

• Manufacturers and suppliers of textiles and materials
• Sustainability experts and production partners
• Supply chain managers and logistics specialists
• Product designers and R&D professionals

To make these topics and ideas tangible for everyone, the following elements, among others, are used:

• the ISPO Textrends Award, which saves designers, buyers and developers time and money by identifying and categorizing outstanding textile trends of the future
• the 2nd edition of the Supply Chain Forum, which presents solutions and best practices for resilient supply chains and offers plenty of space for networking and new partnerships

Commerce & Experience: where the right contacts meet

Ultimately, the industry thrives on sales and on how much sport moves people - and that is precisely the focus here. Especially for retail, e-commerce and the sports and entertainment industry.

In the Arena of Commerce & Experience, retailers and e-commerce experts meet digital solution providers, marketing and retail specialists.

And of course, ISPO Brandnew is a must: This is where the most exciting start-ups are put on the map of the sports world - with the chance to make investor contacts and gain media coverage. At the same time, ISPO Brandnew provides orientation: Which new brands and groundbreaking ideas will shape the sports world of tomorrow?

Not only the hall concept was optimized: 3 initiatives for a stronger ISPO.  In addition to the adapted trade show structure, ISPO Munich is focusing on three central initiatives:

• Retail-Friendliness : by starting on Sunday, ISPO will create more flexibility for retailers in the future. In addition, the retail initiative that has been launched will ensure more exchange with and incentives for retailers - managed by retail experts Hans Overduin, Jean-Charles Marchionni and Carsten Schuerg.
• More media value: In addition to the fundamental expansion of the international media presence, ISPO is setting an example with the first Global Sports Influencer Summit: For the first time, content creators and industry experts are coming together to increase the reach and visibility of all participants.
• Targeted matchmaking: A new, digital matchmaking tool facilitates targeted networking and helps to efficiently tap into relevant business potential before, during and after the trade show.

Conferences and Expo are growing together: More exchange, more opportunities

A central focus of ISPO 2025 is to further expand the success of the conferences - and above all to significantly strengthen their connection to the Expo. This is why the German-language conference Sport. Brand. Media will have an international focus and be renamed Sport. Brand. Media. The growing field of Sports Tech will also remain present: together with Sports Tech Nation, a forum for technological innovations will once again be created. Coaches and trainers will also be able to learn about and discuss the latest findings on performance enhancement, recovery, coaching methods and much more at the Trainers' Summit. Further exciting conference formats are already being planned.

"Sports and technology are developing faster than ever - innovation is shaping the future of performance, fan experience and business models. That's why we're thrilled to be back at ISPO 2025! As part of Sports Tech Nation, we are bringing together the brightest minds, visionary start-ups and leading industry experts to redefine the boundaries of what is possible."  Oren Simanian Founder of Colosseum Sports and Sports Tech Nation

At the same time, the conference and exhibition areas are moving closer together: A shared entrance creates a central hub that promotes exchange, intensifies the flow of visitors and thus opens up new, unexpected business opportunities.

What's next? Become part of ISPO 2025 now.

In increasingly networked markets, sport is looking for a platform that provides orientation, makes innovations visible and opens up new business opportunities. ISPO is a place where exactly that is possible. Because the success of brands, retailers, start-ups and media drives the industry as a whole forward. Diverse participation formats - from compact solutions to curated areas - for almost every budget and need ensure that everyone can find their place and benefit from ISPO.