Cold-Fx And Alpine Canada Announce New Partnership

Alpine Canada is pleased to announce that COLD-FX has joined as the official cold and flu partner and product for the season in support of Canada’s national team racers. COLD-FX has also partnered with 15-time national champion and two-time Olympian Marie-Michèle Gagnon to deepen ties to Canada’s thriving ski community.

“We are thrilled to welcome COLD-FX to Alpine Canada’s family of corporate partners at a very exciting time for us as we celebrate our 100th anniversary,” said Alpine Canada’s Chief Commercial Officer, Steve Wallace. “We look forward to bringing the ski community and COLD-FX closer together through various initiatives across Canada in this partnership.”

COLD-FX has a portfolio of Natural Health Products that help provide cold and flu season support. COLD-FX Daily Support helps reduce the Frequency, Severity and Duration of cold and flu symptoms by Boosting the Immune System.  COLD-FX First Signs helps to relieve cold and flu symptoms when taken at the onset of symptoms.  

“COLD-FX wants to help skiers make the most of their time on the slopes and spend less time with a cold and flu. COLD-FX is proud to be partnering with Alpine Canada as part of their 100th anniversary and helping the Canadian Ski Team compete at their best,” said Laura Shepherd, Director of Marketing at Bausch Health, Canada Inc., which manufactures COLD-FX.

As part of the partnership, COLD-FX will be launching unique promotions with the ski community, including distributing ski neck buffs at upcoming Fall ski shows and sponsoring the “Win the Ultimate Ski Trip” Contest with Marie-Michèle Gagnon at the 2020 National Alpine Championships in Panorama, BC in March 2020. This package includes two round-trip flight tickets, two-night accommodations, two lift tickets, and two VIP passes to the 2020 National Alpine Championships. To enter, please visit: https://cold-fx.ca/ultimate-ski-trip/.