Bogner Announces First London Concept Store
Renowned German athluxury sports fashion brand BOGNER announces its very first standalone concept store in the UK in collaboration with The Bergladen Group. Launching today, 1st December, the five-storey retailer, situated in the heart of Mayfair on 14 Dover Street, will offer personalisation, private shopping and exclusive access to collections only available through the BOGNER London store.
Established in 1932 by Willy Bogner in Munich, Germany, BOGNER is an internationally successful lifestyle company and leading in exclusive sports fashion, luxury sportswear and designer fashion. It is celebrated for its fusion of fashion and functionality and worn by icons such as the late Lady Dianna, Princess of Wales, James Bond and Taylor Swift. Over its 90-year history, the brand has evolved into a global pioneer of high-performance sports fashion.
BOGNER London will offer a curated selection of seasonal collections that seamlessly integrate fashion and sports across a wide variety of attire and accessories for on- or off-mountain adventures and everyday wear.
The London concept store, which will become permanent next year, follows to other new global launches, with stores opening in New York and Los Angeles this month, after resounding success with short-term and pop-up locations on both coasts.
CEO of BOGNER, Gerrit Schneider shared: “We are delighted to announce the global expansion of BOGNER, with the opening of our flagship store in London's prestigious Mayfair district. This exciting endeavour represents a significant milestone in our brand's journey, reflecting our commitment to timeless elegance and uncompromising quality.”
Today, BOGNER continues to offer a wide range of exclusive sports fashion, from sportswear such as ski apparel and or golf wear to outerwear and accessories for men, women, and children. Each item reflects meticulous craftsmanship and incorporates high-performance materials, embodying the brand's commitment to both style and functionality. Whether on and off the slopes, BOGNER represents a passion for the world of winter sports.
