Blue Tomato Opens New Shop In The Center Of Antwerp
The international board sports and lifestyle specialist Blue Tomato ( blue-tomato.com ) has opened its first shop in Belgium. The Austrian company recently moved into a 240 square meter store on Wiegstraat in the historic center of Antwerp. With over 850 employees and more than 450,000 products, Blue Tomato is one of the world's largest online retailers in the snowboard, freeski, surf, skateboard and street style sectors. In recent years, the presence in stationary retail has also been significantly expanded; Blue Tomato already operates more than 85 shops in Germany, Austria, Italy, Switzerland, the Netherlands, Norway, Sweden and Finland. Blue Tomato was founded in 1988 by former Austrian European snowboard champion Gerfried Schuller.
“After the successful summer months in Germany and the Netherlands, we are very pleased to finally be able to turn the key in Belgium,” says Tillmann Ruprecht, Director of Sales & Service at Blue Tomato. “Antwerp, Ghent, Brugge and Leuven are cities where many of our customers already live; we record a large number of online orders from this region. Now we are finally present directly on site. The team that has formed in Antwerp around Shop Manager Yannick Luypaert is super dynamic and extremely competent.”
Omnichannel retailer with special service
The website blue-tomato.com registers up to 125,000 visitors every day - and the trend is rising. The web shop has been available in 14 languages for a long time. You can also order via smartphone, via live chat with the international Blue Tomato Customer Service, or directly in a shop if the product is not in stock locally. Special service from the omnichannel retailer: Customers can optionally have their online order delivered to one of the Blue Tomato shops free of charge and picked up there. If an item does not fit, the order will be exchanged immediately in the shop.
“Point of contact for board sports and fashion enthusiasts throughout Flanders”
Yannick Luypaert, Shop Manager in the new store, which is very centrally located in the heart of Antwerp, is happy with his employees about the opening: “The new shop is something very special. I am proud to welcome the community. We will be a great destination for boardsports and fashion enthusiasts throughout the Flanders region with our unique, authentic vibe. Our customers will find a large selection of streetwear as well as everything related to snow, surf and skate.”
All information about the new shop in Antwerp is available online at blue-tomato.com/shop/antwerpen , facebook.com/bluetomatoshopantwerpen and on instagram.com/bluetomatoshopantwerpen .
