Blizzard & Tecnica Exit US Race Market. Tecnica Group Announces Nordica as Exclusive Supplier of Race Products for U.S.

This strategic decision allows Nordica to build upon its strong racing heritage, as exemplified by current Super-G World Champion Dominik Paris, and to focus on the successful Dobermann collection of skis and boots that have been putting athletes on podiums around the world since 1999.

Blizzard and Tecnica will continue their focus on the all-mountain and freeride categories while increasing their efforts in growing the U.S. backcountry touring market. And, while they are exiting Race in the U.S., they will remain committed to the high-performance front-side category with the Firebird collection.

"By building on the strengths of each of our brands and efficiently allocating our resources, we will be able to reinforce their unique product offerings with amplified communication and support to our consumers and specialty retailers," explains Chris Licata, CEO Tecnica Group USA. "All three of our Alpine brands offer industry-leading products. Now they can work in parallel to support each other with points of differentiation that strengthen their individual brand character."

"This is an exciting chapter for Nordica," said Scott Russo, Nordica USA's vice president. "Ski racing has always been a very important part of the brand, predominantly in Europe of late, and we look forward to increasing our support and presence here with the U.S. racing community."

National Race Manager, Pearson Neal, will manage the Nordica Race Program, effective immediately. For the remainder of the current season, Neal will remain the contact for Blizzard & Tecnica race athletes and retailers.

For more information about Nordica and its products go to Nordica.com.