Black Diamond Appoints Anthony Rivera As Business Unit Director For Apparel

Black Diamond Equipment  has appointed Anthony Rivera as the company’s business unit director for its apparel category. Rivera comes to Black Diamond with a wealth of technical apparel expertise as the former senior manager of merchandising for Arc’Teryx.

“We are very excited to have Anthony join our team at Black Diamond,” states John Walbrecht, president of Black Diamond Equipment. “His diverse work experience and passion as an athlete and end user provide him with insight that is so critical for BD. He is the ideal candidate to lead our apparel team at a time when the program is seeing huge momentum and the collection is expanding to meet the needs of climbers, backcountry skiers/riders and trail runners.”

Rivera joins Black Diamond as an omni channel manager with over 12 years of knowledge buying, merchandising, team building and managing sustainable revenue generating experiences. His experience is showcased in former roles as the global merchandise manager at Burton, business unit manager and director of operations & strategy at Outerknown and most recently at Arc’Teryx as its senior manager of merchandising.

In his new position Rivera will be responsible for creating the strategic direction of Black Diamond’s apparel category including business and product launch planning, global product line management, product development and the delivery of activity and consumer driven product initiatives.  

“Black Diamond has long been an admired and trusted company with a commitment to design,” said Rivera. “It is a unique challenge and great opportunity to apply my knowledge and skills to a brand as unrelenting as Black Diamond, and especially to the brand’s core users who are just as demanding.”

Rivera received his B.A. in Psychology from Widener University in 2010. He is a native of Philadelphia, Pennsylvania.