Bike Region Saalbach Hinterglemm Leogang Fieberbrunn Relies On Collaboration With Smart Pricer

Austria's largest bike region Saalbach Hinterglemm Leogang Fieberbrunn with the Epic Bikepark Leogang relies on collaboration with Smart Pricer and introduced an online bike bonus in summer 2023.

Austria's largest bike region, Alturos Destinations as an eCommerce partner and Smart Pricer GmbH, one of the leading companies in pricing analyzes and dynamic pricing software in the mountain railway and leisure sector, officially announce the start of the online bike bonus after the successful implementation of an extensive analysis project Systems – Dynamic Pricing for the summer product Bike.
Smart Pricer is therefore the first dynamic pricing provider that, in collaboration with the customer, also exploits the potential of flexible pricing systems in the summer, such as: significant increase in the online share / use of distribution effects of visitor frequencies through adjusted pricing / increase in the price enforced per guest and thus increase in sales beyond normal index adjustment.

In collaboration with Austria's largest bike region, which also includes the Epic Bikepark Leogang, Alturos Destinations and SKIDATA, the online bike bonus system was implemented following the analysis project in a record time of less than 6 weeks. At the beginning of the project, a comprehensive analysis of the ticket data for the bike area was commissioned. This analysis included data from three summer seasons from 2020 to 2022.

“Our motivation for this step was fourfold: to increase convenience for our customers and to increase the online share. At the same time, we strive to collect valuable data in order to optimize its use and increase sales per customer,” says Kornel Grundner, Managing Director of Leoganger Bergbahnen.

The analysis results showed promising potential, particularly in terms of seasons, days of the week, advance sales, price ranges and upselling opportunities. Based on these results, the second step of the project was initiated during a workshop: the introduction of the online bike bonus system for bike tickets, which is based on dynamic pricing.

“Through the system we are able to achieve a better price,” says Kornel Grundner.

The system uses flexible price ranges, whereby the maximum price could be increased significantly. At the same time, price-sensitive customers still have the opportunity to buy a bike ticket at a significantly lower price. The communication regarding prices to guests remains very positive and shows options, the price enforced increases and customer satisfaction remains guaranteed. In addition, the increased proportion of customers who purchase their bike ticket online in advance enables the collection and evaluation of customer data in order to leverage further sales potential in the future.

“Thanks to the online bike bonus, we achieve a significantly higher online share. “In this way, we get to know our customers better and can now act more effectively in customer communication and gain valuable insights into purchasing and customer behavior,” explains project manager Berrie van de Kolk, office and marketing manager at Leoganger Bergbahnen.

“The significant increase in acceptance and use of online bookings, in combination with EMMA (eMarketing Management Application), enables sustainable customer loyalty,” adds Peter Wagner, Chief Business Officer Alturos Destinations.

The first experiences and results of summer 2023 show the enthusiasm about the collaboration and the optimized pricing from the customer's perspective. “Smart Pricer and its partners look forward to further optimizing the bike bonus system in the coming years and expanding the knowledge gained to other product areas,” says Stefan Richter, Country Manager DACH at Smart Pricer and project manager

About Saalbach Hinterglemm Leogang Fieberbrunn / Austria's largest bike region!

The name is the game. Austria's largest bike region keeps what it promises. Over 90 kilometers of lines & trails, 9 cable cars on 7 mountains, 3 large practice areas for kids and beginners, alpine gravel routes for every taste and a limitless network of mountain bike trails for all fitness levels. A playground for bikers of all genres.

Austria's largest bike region connects the extensive mountain bike area of ​​Saalbach Hinterglemm with the Epic Bikepark Leogang and the Feuerbrunn Bike Area, which was created in 2021. The result: an incomparable variety of trails with 90 kilometers of lines & trails for all skill levels and an unparalleled cross-state network of mountain bike and gravel trails.

About Alturos Destinations

Alturos Destination OS (Operating System) is a fully comprehensive solution for implementing digital sales strategies for tourist destinations and (mountain) railways. The focus at Alturos Destinations is particularly on sales and marketing as part of destination management. From digital sales with Peaksolution® and the destination app JAMES®, to digital communication with EMMA®, to entertainment on the mountain and community analysis with Skiline® – the largest winter sports community in the world – Alturos Destinations offers the all-round package. More information at: www.alturos.com .

About Smart Pricer

Smart Pricer provides mountain railways, leisure providers and attractions around the world with modern solutions and the necessary tools to improve ticket sales through price optimization and better manage visitor flows. The pricing experts from Berlin and Innsbruck have already dynamically priced more than 100 million tickets. Today Smart Pricer is the go-to partner for many top companies, such as FC Bayern Munich, the Sölden and Gurgl mountain railways, Zermatt Bergbahnen AG and Ski amadé. For more information about dynamic pricing and Smart Pricer GmbH's solutions, please visit www.smart-pricer.com .