Big Gear Show Partners With Outside Interactive
The Big Gear Show is proud to announce Outside Interactive as a supporting partner for its inaugural Park City, Utah event. The Big Gear Show brings together global brands and top North American retailers in the safest way—outside. The Big Gear Show attendees will have an exclusive in-person opportunity to test new products alongside deeper educational opportunities led by industry experts..
Outside is at the forefront of outdoor, trade, and bike news coverage. The iconic media brand has been part of the outdoor industry for 37 years. Outside and its many familiar titles cover everything from outdoor topics, to industry news, gear, nonprofits, and much more
“Having a media partner like Outside Inc. is an excellent fit for us at The Big Gear Show,” said Kenji Haroutunian, Outdoor Show Director of the Big Gear Show. “The team there is fluent in all the categories on display at our event, and they have teams covering both the B-to-B and B-to-C channels with excellence. Over my years in the outdoor industry I’ve come to know many of the people at Outside and every one is a thoughtful, passionate advocate for telling meaningful stories of innovation and inspiration for anyone venturing outdoors and in the business.”
Outside will bring media from titles including Outside Magazine, Backpacker, Climbing, and Trail Runner brands, as well as bike titles including, Beta, VeloNews, Peloton, Triathlete. For retailers, specifically, Outside will cover the event with B2B brands such as Outside Business Journal, Bicycle Retailer and Industry News. Overall the show will assemble a curated group of leading hard goods manufacturers and top North American-based retail businesses from bicycle, outdoor, and paddle industries together in the safest way—outside—leading to stronger relationships, sales, and brand awareness.
"We look forward to partnering with the Big Gear Show in Utah this Summer,” said Robin Thurston, CEO, Outside Interactive. “Outside is focused on supporting the industry at large across consumers, retailers, and brands. The Big Gear Show is bringing these together in one place, which makes it the perfect opportunity for us to report on through our wide variety of leading outdoor brands."
The Big Gear Show is rooted in the needs of buyers. The show allows for face-to-face interaction between retailers and brands, timely and relevant educational content, and a hands-on demo experience that’s fully integrated into the event. The Big Gear Show chose Park City for its incredible access to cycling trails and roads and gear testing opportunities conveniently located onsite and the state welcomes the show and its attendees highlighting a commitment to supporting responsible outdoor recreation.
Unlike many trade shows, the Big Gear Show’s appeal is centered around its location. Retailers and buyers can feel safe knowing the show will be held outdoors in a COVID-friendly environment. A true outdoor paradise, Park City is where outdoor enthusiasts choose to vacation themselves. Its convenience to Salt Lake City International Airport and quintessential mountain town make it the ideal event location that outdoor industry professionals will truly get excited about. The Big Gear Show’s partnership with Outside is a perfect match blending location, brands, and a passion for cycling.
