Bern Helmets Expands Partnership Roster For 2022

Bern Helmets, known internationally for its proprietary street-inspired helmets for the slopes, biking, skateboarding, water sports, and commuting, today announced the expansion of its partnership roster for 2022 adding the New Hampshire series of the USA Snowboard & FreeSki Association (USASA). In addition, Bern is starting its program with New Hampshire’s Cannon Mountain, serving as the official helmet sponsor for the resort.

“We’ve been working to expand our list of partners introducing Bern to more consumers and to increase our visibility with experiential events,” says Bern Creative Services and Marketing Manager Adrien Mercier. “Our partnership with USASA New Hampshire is a great way to increase Bern’s engagement at a grassroots level. It’s a fun opportunity to become more involved with the next generation of snow athletes.”

Specifically for the USASA, Bern will provide fourteen helmets to be used as prizes at this season’s events across six disciplines including slopestyle, half pipe, rail jam, slalom, boardercross and skiercross at four New Hampshire resorts (Gunstock, Loon Mountain, Ragged Mountain, and Waterville Valley).

The first event was a Rail Jam Contest at Ragged Mountain in Danbury December 4th. The full schedule of competitive events runs through March 2022, ending with the Slalom and Giant Slalom at Waterville Valley Resort on March 13.

“Our commitment of encouraging athletes to get outside for safe, fun days on the snow perfectly aligns with Bern’s mission,” said Josh Nicolaisen, NH Series Director. “Everyone knows Bern’s helmets have a pretty sweet look featuring the best performance technology and style ideal for today’s snowsport enthusiasts.”

Bern Helmets are available for sale at Cannon’s Mountain retail shop, the Cannon Sports Shop.

“We couldn’t think of a better helmet partner,” said Greg Keeler, Director of Sales and Marketing for Cannon Mountain and Franconia Notch State Park. “We love joining forces with a well-established New England brand with a personality that matches our guests.”