Backcountry Joins With Infosys & Google Cloud To Create Seamless, Secure Digital Experience
Infosys has announced it has been selected by Backcountry, a premier online retailer of outdoor gear and apparel, to deliver a seamless and secure digital experience making it even easier for customers to pursue their outdoor passions. Backcountry also uses Google Cloud to fuel its data-driven transformation and help optimize business outcomes with analytics and real-time insights. As the spring and summer seasons ramp up and more consumers embrace outdoor activities, Backcountry will be prepared for a surge of activity with its agile, cloud-driven business model and ability to identify security risks proactively – preventing any disruption to operations and strengthening protection of customer data.
Leveraging Infosys Cobalt and Google Cloud Platform, Backcountry has embarked on a cloud-driven transformation journey to enhance the customer experience and improve its security posture in an increasingly turbulent cyber landscape. Infosys' Cyber Next platform offers Backcountry real-time visibility into security and ransomware risks, allowing the company to proactively mitigate threats and minimize exposure. Infosys has also provided security threat monitoring with its platforms Cyber Watch, a comprehensive security detection and response platform, and Cyber Scan, a vulnerability risk management platform – both of which fortified Backcountry's business operations. Given the volume of ecommerce transactions Backcountry handles every day, these measures are critical to optimizing security and creating a safe digital shopping environment.
Infosys Cobalt solutions accelerated Backcountry's transformation with Google Cloud and introduced new security and resilience features for eCommerce and backend systems, helping Backcountry to not only secure day-to-day customer transactions, but also their larger business platform.
Backcountry's initial shift to the cloud started by selecting Google Cloud as its platform for digital transformation. The company moved its marketing, product, sales, order processing, inventory, and supply chain data into Google BigQuery, giving Backcountry the ability to apply predictive analytics capabilities to its data in one, secure location. In addition, using BigQuery has given Backcountry the ability to quickly identify and respond to changing customer demand while keeping costs low and optimising operations at scale. Backcountry also implemented Looker to help fuel the real-time data analytics needed for financial success – all while operating on Google Cloud's global, secure, and flexible cloud infrastructure.
Karmesh Vaswani, Executive Vice President and Global Head Consumer, Retail & Logistics, Infosys, said, "COVID-19 fueled a new wave of demand for online retailers like Backcountry, requiring rapid transformation to meet customer expectations. We're delighted to join forces with Backcountry to implement a secure, cloud-first customer experience and build on Infosys Cobalt and Cyber Next platform to continue handling unexpected exigencies with security and quality at the forefront."
"It's been incredible to see how using Google Cloud's secure and global infrastructure and capabilities like Looker and Google BigQuery have furthered Backcountry's ability to deliver exceptional shopping experiences to its customers," said Janet Kennedy, Vice President, North America Regions, Google Cloud. "Backcountry's commitment to its customers is evident in its dedication to digitally transforming its business, and we're proud to support this next phase of its cloud journey."
Vismay Thakkar, VP of Technology, Backcountry, said "As we enter the Spring season and our customers embark on more outdoor adventures, we anticipate heightened demand for our products, which is why we're opening new brick-and-mortar stores to meet their needs in any format. Infosys offers the necessary skills and resources to deliver a secure and seamless customer experience, virtually or in-person, which is why our collaboration is proving to be so powerful."
