Backcountry Expands In-House Brands With Wholesale Partnerships

Backcountry, the leading specialty retailer for outdoor gear and apparel, announces its expansion into wholesale business with its popular in-house name-sake brand, Backcountry. The retailer has been offering Backcountry-designed product, inspired by its team of Gearhead experts, since 2018. Consumers will be able to shop these collections at select retailers nationwide, starting in fall 2024.

“Backcountry has made significant strides in creating an omnichannel experience for its consumers,” says Colby Black, Backcountry CPO. “In the past three years, we’ve opened nine brick-and-mortar stores and now we’re broadening our reach with wholesale. This expansion will help build brand awareness, consideration, and sales in key regions. We connect people to the outdoors by offering the best gear on the market and venturing into wholesale will further strengthen that mission.”

At Outdoor Retail Winter (November 14 –16, 2023), Backcountry will begin seeking retail partners across key regions and platforms to help build upon the Backcountry brand and share its product with outdoor athletes and enthusiasts to support their everyday adventures. The wholesale assortment will include product from the brand’s fall/winter 2024 line that tackle pursuits on and off the mountain. Tried and true favorites like the award-winning Backcountry Cottonwoods GORE-TEX Jacket and a brand-new Backcountry Shell Anorak will be among the key products offered to wholesale customers.

“From the Wasatch Mountains in our own backyard to countless summits worldwide, the Backcountry team has built upon 27 years of mountain experience to design and create unique product in the marketplace,” says Colleen Burns, Backcountry senior director of owned brands. “Thoughtful innovations and decades of expertise are intertwined within each product designed in-house. Collaborations with brands like GORE-TEX, Pertex, and ALLIED Down have been key in elevating our offering and pivotal in getting us to the point where wholesale is a natural step forward.”

Select Backcountry products will become available at retail partner locations starting in September 2024. Backcountry will be exhibiting at Outdoor Retail Winter this week, booth #2018-SN, for in-person inquiries.