Award Winning Eco-Forward Goggle Brand APHEX Now On Sale In UK

APHEX goggles are now being sold in the UK for the first time, available in several stores across the country and also available at the National Snow Show in Birmingham and London this October. 

An eco-forward brand, APHEX offers ski goggles available as a three-part system with a choice of frame, lens and strap. The result is a customised look with parts that can be ordered individually and changed out in seconds. The joy of APHEX goggles is that users can change straps and lenses as they wish, ensuring they have the look they want on the slopes. 

APHEX customised goggles are made from 65% biobased flexible plastics, 100% of their hard plastic is recycled, and 100% of the strap fabric is made of recycled bottles.

The choices of lens for APHEX goggles are: 

•       Photochromic with tint change from category 1 to category 3 is the whatever the weather brings choice.
•       Q-View, APHEX new misty weather lens technology, which increases the contrast in extreme fog or cloud.
•       Black, a category 3 classic for bluebird days.
•       Transparent, the solution for night skiing and when no filter is required.

The APHEX Styx Ski Goggles became an award-winning ski goggle earlier this year after scooping the Fresh New Brand Award at SLIDE 2023 – the principal UK outdoor trade show.  Since this win, APHEX have gone from strength to strength, gaining momentum with UK skiers and snowboarders.  

Durability and waste reduction have underpinned the development of APHEX, as have the credentials of the materials they are made from. 65% of flexible plastics are biobased, 100% of their hard plastic is recycled, and 100% of the strap fabric is made of recycled bottles.

As well as first-rate eco-credentials, APHEX comes with first-rate lenses too, that can be easily changed to suit varying weather conditions. The APHEX goggle system uses interchangeable magnetic lenses and a rapid strap system making it quick and easy to change either item. Its frames come with an Airflux system and anti-fogging on all inner lenses. 

The 2023-24 collection is priced at £139.95 for a package that includes a choice of frame, strap and lens and a low light lens. Additional lenses can also be added to the package.

Julie Slaughter from Wipeout Store, the UK distributor for APHEX Goggles said: “I continue to be impressed with the quality and sustainability of APHEX Goggles, and since becoming the UK distributor, I have received a lot of positive feedback from shops, journalists and people testing the goggles. I am delighted that we now have APHEX in several UK shops, allowing British skiers the chance to see them in the flesh and consider buying them for their next ski holiday!”

APHEX goggles are now available in store at 

• https://slopeoff.london/, 
• http://www.skishack.co.uk,
• http://www.montagnesports.com, 
• http://sailandski.co.uk and 
• http://skiexchange.co.uk. and will be on the Ski Exchange stand at the National Snow Show in Birmingham (14-15 October 2023) and London (21-22 October 2023).

WIPEOUT STORE – home of the WIPEOUT microfibre piste map created by founder Julie Slaughter. Printed annually with the current season’s latest resort maps, these lens cloth maps don’t fall apart in the wind and snow and can be easily stuffed in a pocket. They also double up as a goggle cleaner, dryer and protector too.  Wipeout Store is the sole UK Distributor for the following European Brands: 

• APHEX – is the brainchild of Maarten Van der Laan. Whilst working as a ski man in Risoul, a resort in the French Hautes-Alpes, he was inspired to create APHEX after his concept for a customised ski received huge enthusiasm from local riders. Today, the business is based in the Netherlands. www.aphexgear.com
• BELSUN & SUNLIP – from Swiss Suncare BV. This pocket-sized collection of sunscreen and lip protection includes SPF20, SPF30 and SPF50 face protection as well as SPF20 and SPF50 lip protection, after sun and fruit flavored lip salve duo. https://swiss-suncare.ch/gb/983-cosmetics
• HOP & DOWN – is produced by French company Zanzibar Production. They offer a full range of personalised (and customisable) textiles designed, developed and printed in France. Hop & Down© winter sports apparel includes boxer shorts, leggings, vests, pants, socks, gloves and neck warmers, all printed with ski resort piste maps on. Other items include cushions, throws, pack towels and more. There are also similar collections for cycling, golf and sailing.www.hopanddown.com
• SOGGLE – is based in Bad Tölz, Germany. Founded by a team of passionate winter sports enthusiasts, it launched in 2018. Today SOGGLE, which stands for shielding for goggles, are available online and in selected sports shops in Germany, France, Switzerland and Italy. They are designed with the brand values of multifunctional, stylish, individual, practical, simple, and sustainable.www.soggle.com