Atomic Named Official Ski Partner For The Saalbach 2025 Alpine World Championships

Atomic is proud to announce its role as the exclusive ski partner for the 2025 Alpine World Championships in Saalbach, Austria. This prestigious event not only showcases the pinnacle of alpine ski racing but also coincides with a special milestone—Atomic’s 70th anniversary in 2025.

As a brand rooted in the heart of the Alps, Atomic’s legacy has been defined by a passion for connecting skiers to the mountains through exceptional product experiences. Since 1955, they have pushed the boundaries of ski innovation, crafting world-class equipment for all levels—from beginners to World Champions.

With Saalbach just a stone’s throw from our headquarters in Altenmarkt, this partnership feels like a homecoming. Wolfgang Mayrhofer, Atomic Brand President, shares his excitement: “Partnering with the Saalbach 2025 Alpine World Championships is a tremendous honor. This event is the perfect stage to celebrate our 70 years of dedication to skiing. We’re committed to driving the sport forward through quality, innovation, and sustainable performance.”

"As Atomic enters its seventh decade, we remain focused on shaping the future of skiing. Our involvement in the Saalbach 2025 Alpine World Championships is just one example of our ongoing mission to support the sport at all levels, empowering skiers with the tools they need to achieve their goals."