Arc'teryx Launches New Grottoflage Collection

The FW24 Grottoflage collection marks a significant moment for Arc’teryx as the first print in the freeride collection.

The camouflage-style print integrates elements of the logo was inspired by the success of our coveted Grotto toque. The new collection pairs timeless colours with unique prints on nine products in the FW24 collection across men’s and women’s, including our Sentinel Jacket, Sabre Pant and Jacket, and Rho base layers.

Philip O’Sullivan, Director of Colour and Graphics said "We dissected our logo and created a textural pattern by layering the elements in shades of grey and black. Grottoflage is our take on a camouflage-style print and was inspired by the success of our coveted Grotto toque. We iterated on the concept countless times to perfect the visual, obsessing over every mark”