Arbor Snowboards Announces the Addition of Three Elite New Riders

Arbor Snowboards, a leader in high-quality sustainable snowboards, announces the addition of three elite, new riders: Bend, OR breakthrough Jared Elston, Olympic champion Red Gerard, and snowboarding legend Danny Kass. These strategic additions reflect Arbor’s ongoing commitment to pushing the boundaries of innovation, sustainability, and style.

Jared Elston is one of the most progressive riders of his generation, known for groundbreaking video parts and consistent podium finishes at the Natural Selection Tour. Jared will be a key collaborator for Arbor’s innovative Omnis Collection, and his highly anticipated pro model board, the El Camino, will debut in 2025. He will be riding both snowboards and bindings, reinforcing Arbor’s commitment to offering top-tier product for all riders in both categories.

“I think the timing is perfect. Everyone involved over at Arbor is really good at what they do and I’m excited to be joining a sick program.” Says Elston.

Red Gerard, the youngest ever Olympic Snowboarding gold medalist, joins Arbor and will support Arbor’s progressive Candle collection, which features high-performance, all-terrain freestyle boards, with a forthcoming pro model snowboard currently in development. Like Jared, Red’s signing also extends to bindings. Additionally, Red will work closely with Arbor on a kids’ collection, making high-performance gear accessible to younger riders.

“I’m looking forward to a fun future in designing products, and I’m so excited to grow together with the epic people behind the company. Honored to join the Arbor family.”

Rounding out this incredible trio is the return of Danny Kass, one of snowboarding’s most influential figures of all time. Known for his innovative riding, infectious persona, and unmatched style, Danny brings a wealth of experience and a fresh burst of energy, not just to Arbor, but to snowboarding as a whole. The Danny Kass Park Pro snowboard will be released in Arbor’s 2025 collection.

From Danny, “It is a radical opportunity to join the arbor team as it grows into the snowboard forest. I am honored to join Arbor, a badass snowboard team that is supported by a team of designers and engineers that want to make the best snowboards in the industry. There is something very special sprouting in this California Company.”

“The strategic decision to bring these riders on board at this time is driven by our belief in the future of snowboarding and Arbor’s role in it. It’s a special time here and we’re looking forward to working together on many future products,” says Arbor General Manager, Matt Patti.

Marketing and Athlete Manager Eddie Wall adds, “We couldn’t be more excited to welcome Jared, Red, and Danny to Arbor. Each brings something unique to the program, and it’s still hard to believe they’ll be joining this team of already amazing riders.”

This announcement marks an exciting new chapter for Arbor Snowboards, as the brand continues to blend high-performance design with high-quality, sustainable practices, offering riders of all levels the premium equipment needed to ride their best.