APG|SGA & Matterhorn Gotthard Bahn / Gornergrat Bahn Extend Partnership

BVZ Holding AG is extending its successful, long-standing collaboration with APG|SGA. The BVZ railway group includes the Matterhorn Gotthard Bahn and the two top tourist brands Gornergrat Bahn and Glacier Express.

Around 10 million guests travel on BVZ railways every year. APG|SGA can therefore continue to offer its advertising customers attractive analogue and digital communication solutions - from Andermatt to Zermatt and up to the Gornergrat. It is thus further strengthening its leading market position for high-impact outdoor advertising on the mountain in the largest and most well-known tourist regions in Switzerland.

As a partner of BVZ Holding AG, APG|SGA markets 166 analogue and 4 digital high-quality advertising spaces in the popular mountain formats (F12P, BigPoster, ePanel, Leuchter, F200, F12 and StationFlag) along the railway lines. The Matterhorn Gotthard Railway stretches over 144 km from Zermatt to Disentis and from Andermatt to Göschenen, overcoming a total of around 3300 metres in altitude.

It passes through 49 tunnels and galleries, crosses 60 bridges and connects 44 stations along its route. Around 8.5 million guests use the Matterhorn Gotthard Railway every year. The Gornergrat Railway is an electrically operated cog railway with a route length of 9.34 km. It runs from Zermatt to the Gornergrat, which is 3089 metres above sea level, in the middle of 29 four-thousand-metre peaks. Around 800,000 guests from all over the world travel to this excursion mountain with the best view of the Matterhorn.

With a variety of advertising opportunities along the routes, APG|SGA offers advertisers the opportunity to present their products and services to a wide target group. The attractive advertising spaces offer a unique opportunity to achieve high visibility and reach. With thousands of passengers using the routes every day, advertisers have the opportunity to effectively communicate their message and make their brand known.

Christian Senn, Head of Partner Management Region Central, is delighted: "After the long-term contract with Jungfrau Railways and Zermatt Bergbahnen AG, we have taken another important step towards developing our portfolio sustainably by extending our partnership with BVZ Holding AG."

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