APG|SGA And Zermatt Bergbahnen Extend Partnership

The "Zermatt Bergbahnen" is extending its successful partnership with APG|SGA. This means that APG|SGA can continue to offer its advertising customers over 260 attractive analogue and digital communication solutions in the world-renowned Zermatt - Matterhorn region for the whole year or just for the summer. It is also consolidating its leading market position for high-impact outdoor advertising on the mountain in the largest and best-known tourist regions in Switzerland.

As a partner of the Zermatt Bergbahnen, APG|SGA markets over 260 high-quality advertising spaces in the popular mountain formats (26 F200P/F12P, 100 BigPosters, over 40 digital screens, over 100 EntryPosters at the turnstiles). These can be booked for the whole year or just for the summer season. In addition, individual special implementations, which are particularly popular with premium brands, are available at selected and highly frequented locations and passages.

Markus Hasler, CEO of Zermatt Bergbahnen, says: "With its 34 transport systems, Zermatt Bergbahnen makes the area a place full of unique opportunities for sport, relaxation and enjoyment. The carefully selected advertising formats of APG|SGA reach our guests in the best holiday mood."

Patricia Huber, Head of Marketing and Sales at Zermatt Bergbahnen, says: "We have an intensive and very successful partnership with APG|SGA. We look forward to continuing to offer exciting, inspiring and innovative communication solutions in the Matterhorn Paradise together with APG|SGA."

"The contract extension with Zermatt Bergbahnen makes us proud and is extremely important in terms of our strategic development of the mountain offer. We are marketers but also providers of exclusive services for mountain destinations. This makes us a unique partner," says Beat Holenstein, Head of Marketing & Partner Market at APG|SGA.

Christian Senn, Head of Partner Management Region Central, says: "After the long-term contract with Jungfrau Railways, we have taken another important step towards developing our portfolio sustainably by extending our partnership with Zermatt Bergbahnen AG."

https://www.apgsga.ch/