Alta Badia. The 37th Edition Of The Ski World Cup Races Approaching
The countdown has started to the long-awaited Ski World Cup races in Alta Badia, in the heart of the Dolomites a UNESCO World Heritage site. On 18 and 19 December, the world's best giant racers will compete on the Gran Risa slope, one of the most technical and spectacular in the entire Ski World Cup. And finally, fans of the ski-sport will once again be able to support their favourites live, on the grandstands at the parterre, or from the three hospitality areas, which can once again welcome the numerous fans after a two-year break.
HOSPITALITY AREAS: THE WINNING COMBINATION OF SPORT AND CULINARY EXCELLENCE
Alta Badia is increasingly emerging as a location that offers the highest intensity of finest indulgent moments in the mountains. In this vein, the Alpine Ski World Cup races are a unique opportunity to discover the excellence of the area. The races represent, in fact, the highlight of skiing-related moments in Alta Badia. The three hospitality areas of the event offer authentic moments of pleasure, each based on the main values of the area, namely high level cuisine, the majesty of the Dolomites and Ladin culture.
The excellence of the moments dedicated to gourmet cuisine is once again at home at the LEITNER VIP Lounge, located on the rooftop of the building opposite the parterre, where there is the possibility of following the races and spending a few hours in peace while enjoying a good glass of wine, paired with dishes prepared on Sunday by Michelin-starred chefs Gerhard Wieser (Restaurant Castel finedining, 2 Michelin stars) and Peter Girtler (Restaurant Gourmetstube Einhorn, 2 Michelin stars). Gourmet cuisine will also take centre stage in the LEITNER VIP Lounge during Monday's race with the dishes created by Johann Lerchner (Restaurant Lerchner's, 1 Michelin green star). Tickets are on sale for 275€ for Sunday and 200€ for Monday.
In the Red Bull Energy Lounge, the pioneering mood of Alta Badia meets the high ambitions of Red Bull and together they create a lounge, unique in the entire World Cup circuit. It is a building with a large terrace, located directly in the finish area, where fans can watch the races from the front row and from a privileged position, just like in the starting pits of a Formula1 or MotoGP race. Tickets are on sale at a price of €200 for Sunday and €175 for Monday. The more traditional, all wood-panelled lounge is instead called Gran Risa Chalet. This hospitality area, dedicated to Ladin traditions and culture, will host the partner Forst, Oakley and Movimënt. In addition to being set up in mountain style, it provides the opportunity to taste some of the best dishes of the local, simple but genuine cuisine.
MGZN+: A DYNAMIC, CUTTING-EDGE ONLINE MAGAZINE
At the end of October, the new online magazine, entirely dedicated to the Ski World Cup in Alta Badia, will be launched. Its name will be MGZN+ (Magazine Plus). It will be a dynamic magazine, capable of capturing the attention of the reader, who in addition to reading the articles, will have the opportunity to delve deeper into the content read, through videos, slide-shows of images, or by making purchases online, thanks to the e-shop button. The platform also lends itself very well to giving visibility to partners and sponsors, who can purchase classic or dynamic advertising space within the area dedicated to them. Content is created ad hoc and will be available from 26 October 2022.
SUNRISA: SKIING AT DAWN ON FRESH SNOW, BEFORE ENJOYING A HEARTY BREAKFAST AT 2,000M
Skiing on fresh snow, before anyone else, is a truly unique experience. The experience becomes even more magical if you do it in the heart of the Dolomites, a UNESCO World Heritage Site, on Alta Badia's slopes, where the best athletes will be going head-to-head at the Alpine Ski World Cup during the same period, all topped off with an excellent breakfast at 2,000 m a.s.l.
On Monday 19th December, the ski slopes on the plateau of Alta Badia will be opening at dawn, giving ski enthusiasts the chance to see the sun rise at 2,000 m a.s.l. and ski down the slopes that have been perfectly prepared the night before by the many snowcats that work in the area. What’s more, there is the chance to enjoy a hearty breakfast, based on genuine and healthy products, at the Club Moritzino, Ütia I Tablá, Ütia de Bioch, Ütia Piz Arlara and Ütia Las Vegas mountain huts. Each hut will be paired with a specific breakfast item, such as milk, cereal, eggs or fruits. The various dishes on offer have been created with the support of the nutritionist Elena Casiraghi and they contain the essential ingredients for a perfect breakfast, guaranteeing the right number of calories and nutrition for each leg of the breakfast route from one mountain hut to another.
PARTNERS AND SPONSORS: UNITY IS STRENGTH
The OC Alpine Ski World Cup Alta Badia would like to thank all partners for their support. Precisely in this period, dedicated to the return to normality, the partners and sponsors of the World Cup races in Alta Badia are an integral part of the event and contribute to making this edition unique and special. This confirms the solid relationship that has been established over the years between partners and the OC Alpine Ski World Cup Alta Badia.
