Advenate Introduces Spring/Summer 2023 Collection With Creation Of North American Organization
Advenate, the award-winning innovator in backpacks and outdoor equipment is proud to announce the establishment of its new North American subsidiary based in Vail, Colo. Advenate was established in 2016 with the introduction of a small, yet highly technical and advanced collection of alpine avalanche and backcountry gear.
Founded in 2016, Advenate is constantly challenging the status quo in the outdoor sector and use the art of engineering to the advantage of man and nature. As athletes and nature-lovers, they make the outdoor sector safer, better and more sustainable with high-tech innovations. As a German start-up, their engineering roots are very strong and we use our expertise to develop intelligent and sustainable solutions. The goal as drivers of innovation, nature-lovers and adventurers is to go further than the rest. Making sure that all winter sports-lovers, bikers, free-riders and mountain climbers keep safe and enjoy the adventure. www.advenate.com
Their unique products such as the Integrated Avalanche System® (IAS) airbag pack series was a 2017 ISPO Brand “New Award” Finalist, followed by a 2018 ISPO “Gold Medal” Award for the Hybrid/Hybrid Pro System® and the 2021 ISPO “Gold Medal” Award for the forthcoming My.One® Functional Clothing program.
Advenate has retained Colorado-based Barry Levinson as its Managing Director of North American Operations. Barry, who founded Club A by Torstai’s US operations, SRD/Ski Racing Development, SYNC Performance and introduced POC to the US Market as well as having stints with Spyder and Parajumpers, brings a history of brand building and operational experience.
“One of our essential beliefs at Advenate is ‘Inspired by Nature,'” says Barry Levinson, “We want to build products that will last a lifetime and have deep core credibility. Our very name, Advenate combines these beliefs: ADVENTURE. INNOVATION. NATURE.” These beliefs combined with a strong environmental and eco-friendly ethos have convinced us that current sustainability concepts do not go far enough. Many of our materials and fabrics are sourced in Europe and are bluesign® certified.
“This is the only way we can effectively minimize our carbon footprint and really guarantee ongoing sustainability along the entire production and lifecycle chain.” “With the Symphony Series we haven’t just created just another new backpack. We wanted to do a whole lot more. And ended up with a unique product that not only adapts perfectly to its wearer, but to their tour as well. This symbiosis of comfort and flexibility is what makes Symphony so special,” noted company Founder Matthias Werz. “We have already brought several very significant innovations to the outdoor market in Europe that have been very well-received and this collection is just a small indication of the new technologies we will soon be unveiling.”
The Advenate Symphony is the most versatile tour companion on the market. This ingenious bike and hike backpack is available in three versions, 8+2+4, 18+2+6 and 25+4+6 configurations offering unmatched pack size variability, whatever model you chose. Its volume can be enlarged twice with the 2-step expansion system.
The second expansion stage, a separate add-on bag, is stowed away in the bottom compartment and can be docked into place in a matter of seconds. With the Airmesh and ventilated Ergovent® back system as well as hydration reservoir and back protection options the Symphony series is the most advance bike pack available. One name – one word.
The Genius 3+2 hip pack transforms quickly and intuitively into a bike handlebar bag. The anatomically shaped hip fins with Airmesh are simply folded behind the back section, the cleverly stowed Fast Fix® attachment clips provide a secure attachment to handlebar stem and steerer tube. As a hip pack with expandable volume, it scores with clever features and ventilated Ergovent® back system. As a practical handlebar bag, it offers quick and easy access to the equipment. The Genius and available HydraPak® reservoir is more than just a hip pack and the ideal companion for the next tour.
The Advenate Hipmaster 5+2 keeps what its name promises and combines the highest technical demands with unique design. The robust and durable bag made of bluesign® materials has, in addition to a full complement of features, a Lower Back Protector integrated and can be increased by 2 liters through its expansion system if necessary. Its back section has special ventilation channels with Airmesh cover, which allow rapid air exchange and always ensure a comfortable feeling.
The Gravity Control System® can be individually adjusted for a precise fit and, together with the anatomically shaped hip fins, ensures a perfect fit. Add our HydraPak® reservoir and this high-end hip pack is thus ideally equipped for demanding bikers and hikers. With the Infinity 2in1 you have a compact hip pack or a backpack with plenty of storage space. As the first and only hip pack, the Infinity 2in1 allows you to convert it into a full-fledged backpack with an ergonomic carrying system. The 5 liter volume hip pack expands to an incredible 20 liters in backpack mode, setting absolutely new standards in flexibility.
The specially designed back system with ventilated Airmesh offers an optimal and ergonomic fit in both carrying modes. Made from bluesign® certified fabrics, it also scores in terms of sustainability. Sophisticated features round out the package and make the Infinity a highly innovative and maximally flexible companion on the bike or hike.
Lastly, the Ultimate 10+2 receives a refresh for Spring/Summer 2023 With its expandable base volume of 10 liters and a removable back protector and available HydraPak® reservoir, the Ultimate is an ideal companion for fast trails and short rides. Completed by sustainable materials, thoughtful features and the Ergovent® mesh carrying system, the Ultimate becomes a highly functional backpack for the next bike... or hike adventure.
The new Advenate collection will be available in March/April 2023 at www.advenate.com and at select retail partners.
