The Snow League Announces Partner Lineup For Inaugural Season

Three Founding Partners, Marriott Bonvoy, INEOS Automotive and Pacifico, are joined in the Snow League family by Hublot and Tiffany & Co. Hublot will be the league’s Official Watch and Timekeeper while Tiffany & Co. comes onboard as the Official Trophy Provider.

The Snow League, the first professional winter sports league exclusively dedicated to snowboarding and freeskiing founded by legendary athlete Shaun White, starts on March 7-8 at Buttermilk at Aspen Snowmass. These partnerships will play a crucial role in elevating the league’s visibility, enhancing fan experiences, and promoting the growth of winter sports across the globe.

• Marriott Bonvoy: Marriott International’s global travel platform Marriott Bonvoy is the league’s Official Hotel and Hotel Loyalty Partner for its inaugural season. With a legacy of delivering exceptional guest experiences, Marriott Bonvoy is poised to elevate The Snow League’s debut season through premium hospitality offerings, enhanced fan experiences, and initiatives that celebrate the vibrant culture of snowboarding and freeskiing. Marriott Bonvoy recently launched four Marriott Bonvoy Moments experiences for the Aspen Snowmass event that members redeemed with points earned from travel and everyday activities.  The experiences will include a private mountain experience with White, VIP access to the Marriott Bonvoy suite to watch the inaugural Snow League competition, a three-night stay at W Aspen, and more. Additional Marriott Bonvoy Moments will be offered for upcoming competitions. Learn more at moments.marriottbonvoy.com.
• INEOS Automotive: The Official Automotive Partner of The Snow League, INEOS Automotive, will provide official transport to athletes, event officials and VIP guests in Aspen. In addition, guests at the season’s opening event will have the opportunity to experience the capabilities of the Grenadier and Quartermaster 4X4s over a bespoke mountain off-road test track. Whether traversing mountain terrain in support of The Snow League or hauling skis to the slopes for a family vacation, the tough, go-anywhere INEOS Grenadier delivers best-in-class off-road capability and features the modern comfort, refinement and quality standards expected by those seeking adventure around the world.
• Pacifico®: From on-site activations to digital content, fans will enjoy the event with the bold and adventurous vibe Pacifico represents as The Snow League’s Official Beer. Additionally, in a joint effort with The Snow League, Pacifico will support fan engagement around the inaugural event with The Hideaway by Pacifico, a fan-facing evening event held in Aspen. The party will include a visit from White, live music, exclusive merch, Pacifico beer, and more discoveries (must be at least 21 years old and RSVP to attend).
• Hublot: Reinforcing their deep-rooted ties with Aspen, Hublot proudly steps in as the Official Watch and Timekeeper for the inaugural season of The Snow League. At the Aspen Snowmass event, Hublot will reveal their third collaborative timepiece dedicated to the bold spirit and lasting influence that defines the brand and inspiring destination of The Snow League’s season 1 kick-off.  Additionally, the luxury watch brand will participate in a celebratory evening at The Snow League Après Championship Party, taking place Saturday at the renowned Snow Lodge at the St. Regis in Aspen.
• Tiffany & Co.: The global luxury jeweler Tiffany & Co. will be the Official Trophy Provider.  The Snow League will present the trophies to the winners of Snow League events  over the course of the season, culminating in the presentation of a unique championship trophy awarded to The Snow League Season One Champions in Switzerland next spring.

Launched in June 2024, The Snow League will feature the world’s top winter sports athletes going head-to-head in multiple halfpipe events at some of the most iconic resort locations in the world. The dramatic competitions, showcasing elite female and male athletes in snowboarding and freeskiing, will be broadcast in the United States on NBC Sports and Peacock.

“We’re thrilled to partner with such incredible companies as we launch this groundbreaking league in one of the world’s most iconic winter destinations,” said Omer Atesmen, CEO of The Snow League. “The support of this group of brands underscores the global appeal of elite snowboarding and freeskiing and highlights the shared values of innovation and fan engagement to drive new standards for athlete development and live entertainment in winter sports.”

The Snow League is represented by Range Sports to advise on its media rights and commercial partnerships strategy and execution