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Does swishing down the mountain on your skis or snowboard give you a feeling of freedom like nothing else? Well, you’re not alone.
- A new survey by Heidi has revealed that 73% of people feel most ‘free’ when in the mountains - specifically, when skiing or snowboarding down them
- Heidi offers customers ultimate travel freedom with the launch of new tailor-made ski holidays: a game-changer for groups
- Group ski trip bookings have increased by 61% compared to last season
When asked to select which activity gave them the greatest sense of freedom, 73% of participants surveyed by Heidi chose ‘skiing (or snowboarding) in the mountains’, followed by 10% opting for ‘hiking in the mountains’, 8% picking ‘swimming in the sea’, 5% ‘walking through a forest’, and, lastly, 3% ‘doing yoga’. *
Heidi was created to help more people enjoy that feeling of freedom. Not only when escaping to the mountains, but through the whole ski holiday booking process, too. And with group bookings (of five or more people) increasing by 61% this season compared to last, the company wants to make it as easy as possible for groups of friends to ski together, but travel on their terms.
That’s where Heidi’s new tailor-made ski holidays come in. Customers will still have all the usual Heidi flexibility and choice, from over 300 resorts and 5,000+ accommodation options. Now, on top of that, a group travelling on the same booking can:
- Fly from different UK airports, or self-drive
- Arrive or leave on different days
- Add only the extras (lift passes, ski hire, lessons) that they want
Prefer to self-drive and only book a ski hotel and lift pass? No problem. Want to book a flight and hotel, but hire a car to drive from the airport to the resort? Go for it. It’s particularly useful for customers planning a group trip, who need a product that gives the whole gang exactly what they want out of the trip, all on the same booking, with the added security of ATOL protection and 24/7 customer support that doesn’t come with a DIY holiday.
Marcus Blunt, Co-Founder of Heidi, comments: “We’ve seen huge growth in group ski holidays this season, and Heidi’s booking tech is so flexible that you can book for as many people as you want. We’ve even had bookings for groups bigger than 25 people.”
“It was whilst trying to organise a ski trip for a group of mates that the first inspiration for Heidi struck. We lived in different parts of the UK, and had different preferences, but wanted to all enjoy a fun group ski trip together. Sitting there with multiple search tabs and Excel sheets open, trying to match up all the various trip details, we thought: surely there must be a better way?”
“Heidi was created to offer that better way, and we’re always looking at how we can improve. So we’re very excited to launch our most customisable product yet: tailor-made ski holidays. When we asked customers what would make our flexible holidays even better, it was clear that this extra level of freedom and customisation is something skiers and snowboarders have desperately wanted.”
He adds: “Tech wise, it’s a huge achievement to be able to offer this higher level of customisation. We’re committed to Heidi being a pioneer in the ski holiday market, and will continue to innovate our group offering over the coming months - so watch this space.”
If you’re a bunch of mates planning ahead for next season because you want to grab the best group-friendly accommodation, now it’s easier than ever before to get that epic ski trip out of the group chat and onto the slopes.
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