Rab appoints All Conditions Media As New UK PR Agency

British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has appointed All Conditions Media (ACM) as their new PR agency for the UK market. This partnership aligns with Equip’s five-year strategic plan unveiled in February 2024 and aims to strengthen Rab’s leading position in the UK outdoor industry as it expands to reach to new audiences and reaffirms its core identity as the brand of choice for mountain people globally.

All Conditions Media is an accomplished communications agency specialising in outdoor lifestyle and adventure sports. The partnership will focus on showcasing Rab’s heritage through a contemporary lens and connecting with new demographics, particularly engaging more women and younger outdoor enthusiasts through a community-centred approach.

“We are excited to partner with ACM,” says Trudi Boswell, Head of Marketing at Rab. “Their extensive industry network and fresh communications approach will help us strengthen bonds with our mountain people community as well as expand our reach through impactful storytelling in our home market. We look forward to deepening our existing media relationships and building new connections.”

Natalie Ellman Brown, Managing Director at All Conditions Media, adds: “We’re excited to add Rab to our stable of the most progressive brands in the industry. As ever, we’ll use our unrivalled experience and unique creative communications approach to help the brand take it to the next level. We can’t wait to get started.”