Martina Hollenstein Stadler Will Be Second Managing Director At Mounteco From April 2025
Mounteco is supporting the transformation of alpine tourism. From April 1, 2025, founder Ueli Hug will be supported by Martina Hollenstein Stadler – formerly Director of Tourism Engadin Scuol Samnaun Val Müstair and currently Head of Sustainability at Graubünden Ferien. The two partners are implementing strategy projects for mountain railways, destinations and other tourism players throughout the DACH region, strengthening the customer experience and now also offering interim management for tourism organizations.
Mounteco GmbH was founded in 2018 by Ueli Hug in Sachseln (Obwalden) with the mission of strengthening the customer experience in alpine tourism. From April 2025, Martina Hollenstein Stadler will be a partner and second managing director of the tourism agency at the Malans (Graubünden) location. Mounteco supports mountain railways, destinations, experience providers and other tourism companies in the DACH region with strategy projects, customer experience management and sustainability and takes over the interim management of tourism organizations.
"Transforming Alpine Tourism" is Mounteco's mission. The consulting agency, founded in 2018 by Ueli Hug and based in Sachseln in the canton of Obwalden, supports mountain railways and alpine destinations in the DACH region with strategic projects, customer experience management and innovation processes. New to the portfolio is interim management for tourism organizations. The expanded offering and focus on sustainability are made possible by the arrival of Martina Hollenstein Stadler. The experienced tourism expert will join Mounteco as a partner and managing director from April 1, 2025.
"Our vision is to transform alpine tourism into a sustainably successful experience area. It is already creating competitive advantages today and securing the long-term future of the industry. We are committed to holistic strategies for tourism-oriented living spaces with our combined strength and expertise," emphasizes Ueli Hug. Mounteco acts as a partner at all levels. The company supports customers from strategy development through repositioning and conceptual work to operational management. In the event of vacancies or the absence of key personnel, Mounteco takes over interim management and thus ensures critical processes and project successes at tourism organizations.
reinforcement and second location
"Whether it's strategic repositioning or fine-tuning: the sustainable development of tourism depends on the optimal balance between the needs of the environment, society and the economy. That's exactly where we come in and pave new paths for success stories," says Martina Hollenstein Stadler happily. Mounteco takes the well-being of guests and the success of tourism businesses into account just as much as that of the locals, who should benefit from a value-creating region.
Martina Hollenstein Stadler builds on many years of experience as Director of Tourismus Engadin Scuol Samnaun Val Müstair AG (2017-2022), as Managing Director of Uri Tourismus AG (2014-2017) and currently Head of Sustainability at Graubünden Ferien. She has also been a member of the Board of Directors of Bergbahnen Scuol AG since 2022. The passionate rider with roots in Switzerland and Austria prefers to spend her free time in the mountains. With Martina Hollenstein Stadler, another location is being added in Graubünden.
https://mounteco.ch/
