Bolzano Named The Most Instagrammable Winter Destination Of 2024

With a growing number of wellness travellers seeking a fusion of physical adventure and relaxation, Bolzano emerges as a highly sought after destination and spiritually energising location in the alpine world. According to travel experts at Heepsy, Bolzano was ranked the number 1 most Instagrammable and picturesque winter destination for 2024.

With google trends indicating a 44% year-on-year increase in search interest for Bolzano and the TikTok hashtag garnering over 42 thousand posts, it’s clear the destination is on the rise. Following the news that SkyAlps will continue their direct flight from London Gatwick to Bolzano on Wednesday’s and Saturday’s, those seeking to recharge and recalibrate amid the backdrop of snowy peaks should ensure these mountain wellness hotspots are top of their 2025 list.

Best hotels for a chic mountain getaway

Sensoria Dolomites

Located just 30 minutes from Bolzano at the foot of the Alpe di Siusi, the largest high plateau in Europe, the adults-only wellness hotel, Sensoria boasts spectacular views of the surrounding UNESCO World Heritage Dolomites. Offering a taste of warm luxury, the family-owned hideaway combines elegance with South Tyrolean hospitality, designed using natural materials paired with a minimalist, cosy interior. Blending the rugged beauty of its setting with modern luxury, Sensoria has holistic wellness at its heart with aromatherapy and AMM & TCM treatments on offer, and a spruce spa surrounded by views of the Sciliar. Taking a gourmet approach to all-inclusive dining, as well as the usual meals, snacks and alcoholic beverages, guests can enjoy an indulgent six-course menu every evening. Prices start from €198 per night per person on a double occupancy basis including all day inclusive package .

FORESTIS

FORESTIS, the five-star luxury mountain retreat, is located on the southern slope of the Plose mountain, 1800 metres above sea level. Just an hour’s drive from Bolzano, the hotel offers a serene retreat surrounded by towering peaks and fir trees blanketed in snow. FORESTIS is a CO2 neutral construction, within a natural atmosphere and energy is 100% renewably sourced. The retreat features 62 luxury suites, all with panoramic views of the massif of the UNESCO world heritage Dolomites and offers an extensive range of year-round wellness packages and curated experiences, including ski-in, ski-out. Prices start from £676 per night including breakfast.

FORESTIS recently unveiled a new private villa for exclusive stays available for bookings in 2025. Equipped with its own spa and wine cellar, along with the services of a private chef and a personal concierge, the villa can host up to ten guests. The private hideaway in the heart of the Dolomites exudes sustainable luxury, minimalist style and historical charm.

Parkhotel Holzner

In the winter wonderland of Oberbozen, located on a sunny plateau above the South Tyrolean town of Bolzano, lies Parkhotel Holzner - just a 15-minute cable car ride from the city centre of Bolzano. This Alpine Art Nouveau hotel has been welcoming guests since 1908, offering a relaxed mix of historic charm and warm hospitality. With its thoughtful design and dedication to multi-generational travel, the Holzner is a place where every family member feels at home. "Children don't bring turmoil, they bring life into a house," says Hans Holzner, senior director, father of six, and grandfather of 15. This philosophy is woven into the everyday life of Parkhotel Holzner, where families are at the heart of every experience.

Situated at an altitude of 1,200 metres, Parkhotel Holzner offers sweeping snow-covered views of South Tyrol’s beautiful landscapes. Families can enjoy the nearby Rittner Horn ski area with its easy slopes, toboggan runs, and winter hiking trails or take a short ride to Bolzano's festive Christmas markets. The nearby Ritten Cable Car, departing every four minutes, provides a quick and scenic link to the cultural highlights of Bolzano, the region’s capital. Whether exploring the medieval streets, visiting the famous Ötzi Museum, or wandering through the alpine markets, Parkhotel Holzner’s location makes it easy to combine peaceful mountain living with the buzz of city life. Prices start from €380 per night for two people including half-board.

Hotel Granbaita Dolomites

The five-star Hotel Granbaita Dolomites, located in the Dolomite Mountains in the heart of Selva Val Gardena, has recently unveiled a refreshed and refined exterior with the addition of revamped garden rooms. Owned by the Puntscher - Perathoner family for over 60 years, the hotel began radical reconstruction by the third generation in 2019, marking the final step in a five-year project.

Whether it’s indulging in local cuisine in the gourmet restaurant or enjoying an Alpine herb-inspired spa treatment in the Savenila Spa, guests are guaranteed a relaxing and invigorating stay in the heart of the mountains. The 2000sqm Savinela Spa offers an oasis of wellness inspired by the natural elements of the Dolomites, complete with a fitness area, sauna, swimming pools and ‘saline’ tub. Enrich the senses by choosing from six pampering spa treatment packages rooted in local tradition, with products rich in natural ingredients from the Alpine region. Prices start from €550 per night for two people including half-board .

Dolce Vita Hotels, Dolomites

Dolce Vita Hotels is a collection of four wellness hotels in South Tyrol, located in Naturno and Lana. With its innovative hotel-hopping concept, guests are invited to enjoy the facilities of all four hotels during one trip. All properties are situated just a short walk or drive away, making the transition between them easy.

The collection offers the largest spa and wellness facilities in South Tyrol made up of 38 pools, 32 saunas and 5 SkySpas - including a six-floor Sauna Tower at Preidlhof. The hotels also benefit from a team of award-winning spa therapists and doctors who lead transformative wellness retreats, and they are also home to Sauna Master World Champions. Twice annually, Dolce Vita Hotels hosts their sauna retreat – the Sauna Around Week – with traditional Aufguss, sauna shows and rituals performed daily. Guests can now book a seven night wellness retreat with sauna infusions, shows and rituals led by Sauna Master World Champions between the 1st April - 7th April 2025. Prices start from €550 per night for two people including half-board .