Superfeet & LineDrive Join Forces To Boost Workplace Safety & Performance

Superfeet, the global leader in performance insoles, is proud to announce a strategic partnership with LineDrive, a solutions-based sales agency that specializes in matching large-scale businesses with innovative workplace safety tools. This collaboration aims to revolutionize employee comfort and safety in the manufacturing and industrial sectors through the introduction of Superfeet work-specific insoles.

LineDrive is a leading outsourced sales and marketing organization covering North America focused on making the end user safter and more productive. Their business model has been defined by industry leading innovation, strategic customer solutions and consistent growth for more than 20 years. LineDrive is known for Driving Predicable Success.

As part of this partnership, LineDrive will introduce premium insoles from Superfeet to employers, emphasizing the importance of ergonomic support in enhancing workplace productivity and safety. Employers will be offered the opportunity to provide their employees with Superfeet insoles, ensuring consistent support and performance on the job.

“Our partnership with LineDrive represents a significant step forward in promoting workplace safety and well-being,” says Trip Randall, CEO at Superfeet. “Together we’re committed to delivering innovative solutions that help businesses thrive while prioritizing the health and safety of their workforce.”

LineDrive specializes in connecting manufacturers with industrial safety distributors and meets with companies to enhance safety and productivity throughout the U.S. and Canada. LineDrive’s expertise in workplace safety, coupled with Superfeet’s reputation for high- performance athletic and work insoles, creates a powerful synergy aimed at improving employee well-being and operational efficiency.

"LineDrive is absolutely thrilled to announce our partnership with Superfeet. They bring to market a high quality, innovative ergonomic design that the industrial MRO market has yet to see and feel,” says Jeff Jordan, VP of Channel Management for LineDrive. “Superfeet insoles allow employers to turn their everyday workers into high productive industrial athletes. Once you experience the difference, there really is not another choice."

Superfeet and LineDrive will be showcasing their innovative solutions at the National Safety Council (NSC) Congress & Expo in Orlando, Florida from September 16-18, 2024. Attendees are invited to visit Booth #1071 to learn more about the partnership and how Superfeet and LineDrive are setting new standards for workplace safety. Representatives from both companies will be available to discuss the benefits of Superfeet insoles and how they can be integrated into existing safety programs.