FIS Freeride World Tour Renews Key Partnerships With GoPro, Alpina Watches & GORE-TEX For 2025 Season

These partnerships will enhance the freeriding experience for athletes and fans worldwide.
Partnerships play a crucial role in the Freeride World Tour's ongoing mission to push and develop the sport of freeriding.

• FWT by Peak Performance strengthens its commitment to sustainability, safety, and athlete empowerment through renewed partnerships.
• GoPro, Alpina Watches and GORE-TEX bring cutting-edge technology and expertise to the 2025 season.

The FWT is excited and grateful to renew its collaborations with GoPro, Alpina Watches, and GORE-TEX for the 2025 season. These partnerships are not just about enhancing sustainability, safety, and athlete empowerment; they are about driving innovation, fostering a shared passion for the sport, and elevating the freeride experience for athletes and fans alike.

GoPro: Capturing the Essence of Freeride

GoPro and the Freeride World Tour are excited to announce the renewal of their partnership for an additional two years, marking a continued journey after an already successful 7-year collaboration. This enduring partnership has become a cornerstone of the Freeride World Tour, capturing the spirit of adventure, adrenaline, and athleticism that define the sport. Over the past seven seasons, GoPro's cutting-edge technology and products have enabled athletes and fans alike to experience freeriding in its rawest form, bringing the breathtaking moments of competition to life from new and exhilarating perspectives. GoPro cameras have been essential in capturing the intensity, creativity, and boldness of the world’s best freeriders as they conquer extreme terrain and push the limits of what’s possible. As the partnership enters its next chapter, GoPro and FWT remain committed to advancing the sport through innovative content and immersive storytelling. With a shared passion for adventure, the two brands will continue to inspire freeriding fans around the world by showcasing every heart-pounding run, epic trick, and untamed line in stunning detail.

Alpina Watches: Precision Meets the Spirit of Freeriding

Alpina Watches and the Freeride World Tour are proud to announce the renewal of their partnership for yet another thrilling season. Following 7 years of shared successes, this continued collaboration reinforces the strong bond between two brands driven by precision, adventure, and a passion for the great outdoors.

For over a century, Alpina Watches has been at the forefront of designing timepieces that combine rugged durability with Swiss craftsmanship, making them the perfect companion for freeriders who push their limits in extreme conditions.

With a shared commitment to precision and a deep respect for nature, Alpina Watches and the FWT are united in their pursuit of pushing boundaries while promoting safety and sustainability in the sport. This renewed partnership will see both brands continue to collaborate on exciting activations throughout the season, elevating the freeriding experience and celebrating the athletes who embody the spirit of adventure.

GORE-TEX and FWT: Shaping the Future of Freeriding Together

The Freeride World Tour and GORE-TEX Brand are back together after a winning season. Building on last year's tangible initiatives like the GORE-TEX Gear Tour, an opportunity to repair gear and learn about wash and care to prolong product life, increased positive impact is a key objective of the cooperation. The partnership boosts FWT's Sustainability Program—cutting carbon impact, promoting inclusivity, championing gender equality, and enhancing safety. This season, the Freeride World Tour and GORE-TEX Brand continue to empower the next generation of freeriders, taking legendary athletes to new heights. In spectacular mountain scenery, GORE-TEX products will once again push the limits of responsible performance, even in the wildest conditions. The Freeride World Tour and GORE-TEX Brand: Shaping the future of freeriding and outdoor adventure, together!

"These renewed partnerships with GoPro, Alpina Watches and GORE-TEX not only reinforce the values of the Freeride World Tour but also support our ongoing efforts to innovate in sustainability, safety, and athlete empowerment."  said  Nicolas Hale-Woods, FWT Founder and CEO