POC And Marco Odermatt Unveil New Signature-edition Helmet
Ahead of the new ski season, POC, manufacturer of industry leading helmets, eyewear, protection and apparel, and Marco Odermatt, one of the best alpine ski racers in the world today, are proud to introduce a new signature-edition helmet, designed exclusively by Odermatt and POC, and developed for Odermatt to use during his non-competition days in the season.
The new helmet, Obex Pure Odermatt edition, represents a step away from the intensity of a race day and instead
focuses on the days and moments in between competition — the days where the joy of skiing is simple and at its purest, enjoying the mountain, carving around the resort and exploring the backcountry.
“I started ski racing as I love to ski, pure and simple. And when I am not training for races, I still want to ski as it is inspiring and energizing,” Odermatt said. “Not needing an FIS race helmet for this type of skiing, I sat down with POC to create and design my ideal helmet for the days I am not racing against the clock, and the Obex Pure evokes all the freedom and joy that a day of skiing gives me.”
The Obex Pure joins existing Marco Odermatt signature collection pieces, which include the Skull Dura race helmet, Zonula and Fovea Clarity goggles as well as the Junior collection.
“The way Marco approaches skiing, his focus, his technique, his energy and his enthusiasm, are inspirational,” said Amber Stackhouse, Director of global sports marketing at POC. “Coupled with his astonishing consistency, it’s easy to understand his incredible string of results. But his love of skiing goes well beyond racing gates and it’s a feeling and reflection we wanted to capture in the Obex Pure Odermatt edition, which features his signature lion design.”
POC has been working closely with Marco for many years, and last year announced his first signature series goggle to sit alongside his race edition helmet and Junior race collection, all of which feature his own lion design.
“It’s easy to spot the lion on the helmet and it is a constant in the signature series,” Odermatt said. “It’s important to me because it has been a huge inspiration since I was a small kid as it is a symbol of power and agility. With the Obex Pure edition I hope that I can inspire and motivate even more skiers, regardless of race background, and encourage them to draw on the same power and agility that I have over the years.”
The Obex Pure Odermatt edition will retail for $170 in the U.S.
