London Snow Show Brand Acquired By Mountain Trade Network (MTN)

Mountain Trade Network (MTN) is excited to announce the acquisition of the London Snow Show brand from Raccoon Media Group, marking a significant milestone in the future of the UK snowsports industry. Over the past four years, the National and London Snow Show brand has become synonymous with galvanising the UK snowsports community, offering an engaging platform for enthusiasts, brands, and industry professionals to connect and celebrate their love of winter sports. Raccoon Media Group's development of the brand has laid a strong foundation, and now, with MTN at the helm, the brand is set to enter an exciting new chapter of innovation.

Under the new stewardship of Mountain Trade Network, the London Snow Show brand will continue to evolve, maintaining its position as a key community hub for the UK’s snowsports scene. MTN’s extensive experience and commitment to supporting the industry ensure that the brand will not only sustain its momentum but also grow in reach and impact. By combining its expertise with the legacy built by Raccoon Media Group, MTN is dedicated to further strengthening the community, providing new opportunities for brands and continuing to inspire a love for winter sports across the UK.

As the guardians of the iconic B2B snowsport events, LISTEX, LISTEX Luxury and SASTEX, MTN will now move forward with plans to serve the industry from both a B2B and B2C viewpoint with this new acquisition. Raccoon Media Group will continue to work in Partnership with MTN through its delivery of the hugely successful Snowbound Expo in Boston, USA.

James Gambrill, founder of the Mountain Trade Network MTN and LISTEX, said: “Having founded LISTEX to run alongside the London Snow Show I’m delighted MTN have agreed to purchase The London Snow Show from Raccoon Media Group. Raccoon have done a fantastic job of launching the event and bringing the Snow Show back to London after a gap of three years. I’ve personally been attending the London Snow Shows for over 25 years and know how important they are to UK skiers and snowboarders. MTN taking over this event with its incredible legacy, to drive it even further forward into the future, is very exciting and I’m looking forward to a fantastic event in 2025”.

Babsi Lapwood-Gambrill, CEO of the Mountain Trade Network said: “LISTEX has more than doubled in size in the last three years and since then we’ve also launched LISTEX Luxury which has also grown quickly to become a must attend event for those working in the luxury snowsports industry . With SASTEX focusing on the summer alpine market launching in 2025 as well as taking over the London Snow Show this is an exciting period of growth for MTN. With such a great team in place we are confident of creating a wider range of must attend events for the Mountain Sports Industry”.

Mike Seaman, CEO at Raccoon Media Group commented: “This is an incredibly exciting time for the brand and we are looking forward to seeing how MTN will evolve and develop what we have built over the last 4 years. Community is central to the London Snow Show brand and it feels like a natural next step for this event to be under the incredible stewardship of MTN and their passionate team.”