Inghams Ski Celebrates 90 Years With New Campaign

Inghams Ski marks its 90th anniversary with a bold advertising campaign, celebrating a rich heritage in skiing and exploring new horizons.

• The campaign revives a 1980s advert motif, echoing traditional values while embracing modernity.
• New train-accessible destinations, including Morzine and Avoriaz, enhance the company’s offerings for the 2024-25 season.
• Customers benefit from an additional £90 discount on all holidays in conjunction with existing deals.
• Managing Director John Mansell reflects on the past while committing to sustainable tourism and future innovations.

Inghams Ski is launching a comprehensive advertising campaign to commemorate its 90th anniversary, a significant milestone that underscores its longstanding expertise in the skiing sector. The new initiative will be showcased across multiple platforms including TV, digital, and social media, drawing inspiration from a retro advertisement from the 1980s. This approach highlights the company’s revered history of exceptional knowledge and service while positioning it firmly for future endeavours. The campaign serves as both a homage to the past and a pathway to future excellence.

New destinations such as Morzine and Avoriaz will now be accessible by train for the upcoming 2024-25 season, expanding the firm’s rail-based offerings across four countries and 22 resorts. This development means a third of Inghams’ ski resorts are now reachable via rail, highlighting a strategic move towards sustainable travel options. The inclusion of Madonna di Campiglio & Pinzolo in Italy and Nendaz in Switzerland further diversifies the destination portfolio.

In addition to expanding its resort offerings, Inghams is introducing a £90 discount on all holiday packages, which can be combined with current deals. This additional incentive is a considerable benefit to customers, reinforcing the company’s commitment to providing value and excellence.

John Mansell, Managing Director, articulated the dual focus of the campaign, striving to honour the foundation laid by Walter Ingham in 1934 while also catering to contemporary needs. He emphasised the company’s dedication to working diligently with hotel partners and managing ethical consumption, aiming to protect both the ecological landscape and the local communities reliant on the ski industry. Mansell states, ‘This campaign not only celebrates our rich history but also underscores our promise to innovate and lead in sustainable tourism.’

Offering competitive rail-based packages starting from £1,103 per person for an eight-night self-catering stay at Arcs 1950 Les Village Apartments in Les Arcs, departing from London St Pancras on Eurostar, Inghams continues to demonstrate its commitment to accessible and environmentally responsible holiday experiences.

Inghams Ski’s new campaign encapsulates a balance of heritage and forward-thinking initiatives, focusing on sustainability and customer value.