Honda Becomes New Presenting Partner Of 2025 YETI Xtreme Verbier

Freeride skiing and snowboarding’s pinnacle event, the YETI Xtreme Verbier, is taking on a fresh look as Honda Switzerland steps up as the Presenting Partner for the 2025 edition.

· YETI Xtreme Verbier by Honda: Honda partners with FWT, bringing shared values of performance, precision, and sustainability to the 2025 YETI Xtreme Verbier.

· The collaboration highlights Honda’s commitment to innovation, adventure, and environmental responsibility, reinforcing the freeride spirit.

· Athletes from across the globe will gather for the thrilling Grand Finale of the FIS Freeride World Tour by Peak Performance 2025 in Verbier with a weather window extending through March 22-30.

Scheduled from March 22-30, 2025, the event will showcase not only world-class athletes but also Honda’s latest innovations in mobility. This includes the new lineup of electrified vehicles, highlighted by the cutting-edge Honda CR-V, available in full hybrid and plug-in hybrid versions.

Andreas Schmidt, Head of Automobile at Honda Switzerland, expressed Honda's enthusiasm for the partnership: "We see ourselves reflected in the freeride scene. Athletes carve their own path, combining performance and precision with a sense of freedom and joy, always in harmony with nature. These are exactly the values that Honda upholds in mobility and that our brand is committed to. Achieving this requires innovation and boldness. These are the reasons why we are very excited to participate in the Xtreme Verbier as Presenting Partner." 

This collaboration aligns perfectly with both the spirit of freeriding and Honda’s commitment to sustainability and innovation. As riders push the boundaries of performance in Verbier, Honda will be displaying its top-of-the-line electric and hybrid SUVs, emphasizing versatility and efficiency – traits essential in mountain environments.

Nicolas Hale-Woods, CEO of FWT Management SA, added:"As the organizer of the Freeride World Tour and Xtreme Verbier, we are proud of this new partnership with Honda. 'The Power of Dreams' perfectly symbolizes the energy with which the company combines technology and emotion. This combination is quite unique, just like the freeride scene. Our freeriders also live their dreams with the strength and drive needed to conquer challenges. I see many parallels with our new Presenting Partner in Verbier."

The event is set to attract the best freeriders from around the world, competing on Verbier’s legendary Bec des Rosses face. This demanding terrain requires both skill and courage – qualities shared by the world-class athletes and Honda's advanced vehicles alike. 

For more information on the YETI Xtreme Verbier by Honda and the Freeride World Tour 2025, visit www.freerideworldtour.com. Further details about Honda’s vehicles can be found at www.honda.ch.