BlackStrap Adds New Layer Of Elite Athletes To Global Growth Strategy

BlackStrap, founded in 2008 and a global leader in all year layering solutions is announcing new partnerships with a roster of professional athletes in skiing and snowboarding. This action reinforces Blackstrap’s dedication to innovation and its influence on winter sports culture.

The newly formed team includes professional skiers Mark Abma, Maggie Voisin, and Sam Goodhue, and professional snowboarders Gabe Ferguson, Dustin Craven, Mason Lemery, and Zoe Vernon. These partnerships, which began in late spring 2024, mark a substantial growth in BlackStrap’s athlete collaborations.

“We’re honored to collaborate with this outstanding group of athletes, each of whom brings their own unique perspective to Blackstrap,” said Trever Hayes, Marketing Manager at BlackStrap. “As a brand so deeply committed to winter sports, we felt the time was right to inject new energy and talent into the brand as we look towards shaping our next phase of growth.”

This diversified team will be instrumental in the development and testing of products that exceed the evolving needs of outdoor sport enthusiasts, in addition to emphasizing Blackstrap’s dedication to the progression of performance and culture in the industry.