U.S. Ski Team Announces New Trophy & Prize For North American World Cups

The U.S. Alpine Ski Team and title partner Stifel Financial together announce the Stifel HERoic Cup, part of the organization’s HERoic initiative celebrating women’s sports. The Stifel HERoic Cup will be awarded to the woman athlete with the most World Cup points after the three North American stops on the women’s FIS Alpine World Cup tour: the Stifel Killington Cup, Mont Tremblant World Cup and Stifel Birds of Prey presented by United Airlines.

“We are thrilled to announce the Stifel HERoic Cup this season and further our commitment to amplifying women in sports through our HERoic initiative,” said President and CEO of U.S. Ski & Snowboard Sophie Goldschmidt. “Stifel’s commitment to the athletes is second to none and this award is a testament to that. It will be a weekend of firsts in Beaver Creek, and we look forward to awarding the first Stifel HERoic Cup following the first women’s Stifel Birds of Prey presented by United Airlines.”

The cup winner will be awarded $50,000 at an award ceremony following the final race in Beaver Creek. The victor will also receive the newly designed and produced Stifel HERoic Cup trophy. The prize money will be deposited in a Stifel investment account and the athlete may choose to withdraw the money, leave it invested with Stifel’s guidance, or combine both. If there is a tie, the athletes will split the award. 

“We’re excited to help the Stifel U.S. Ski Team celebrate and empower women competing in North America this winter through our sponsorship of the Stifel HERoic Cup,” said Ron Kruszewski, Chairman and CEO of Stifel. “As the firm Where Success Meets Success, we continue to align the Stifel brand with individuals who share our commitment to greatness, and we look forward to supporting these dedicated female athletes as they compete for the first ever Stifel HERoic Cup.”

The Stifel HERoic Cup was created to promote excellence in women’s alpine skiing further while showcasing Stifel’s commitment to supporting the sport and its athletes. It aligns with U.S. Ski & Snowboard’s broader goals of women's empowerment within the organization's HERoic initiative. 

 “Ron and Stifel have been incredible supporters of the Stifel U.S. Ski Team,” shared 98-time World Cup winner Mikaela Shiffrin. “Their support of the Stifel HERoic Cup is yet another example of their passion for ski racing and their determination to bring more support to our team and awareness to our sport. We are all so thankful for Stifel’s commitment to supporting the first-ever Stifel HERoic Cup.” 

A leaderboard will be created based on World Cup points as tracked by FIS. Eligibility is for athletes competing at the Stifel Killington Cup, Mont Tremblant World Cup and Stifel Birds of Prey presented by United Airlines. The first opportunity kicks off in Killington, VT, Nov. 30 - Dec. 1, 2024, with a women’s giant slalom and slalom race. 

STIFEL HEROIC CUP-ELIGIBLE RACES

• Nov. 30, 2024 – Stifel Killington Cup, Killington, VT – giant slalom
• Dec. 1, 2024 – Stifel Killington Cup, Killington, VT – slalom 
• Dec. 7, 2024 – Tremblant World Cup, Tremblant, CAN – giant slalom
• Dec. 8, 2024 – Tremblant World Cup, Tremblant, CAN – giant slalom 
• Dec. 14, 2024 – Stifel Birds of Prey presented by United, Beaver Creek, CO – downhill
• Dec. 15, 2024 – Stifel Birds of Prey presented by United, Beaver Creek, CO – super-G