Elan Skis USA Encourages Skiers To Support Your Local Ski Shop On Black Friday

In a world where shopping direct-to-consumer has become the norm, legacy brand Elan Skis is reminding skiers this Black Friday of the unmatched value of supporting their local ski shops. As the winter season kicks off, Elan is proud to partner with independent retailers to celebrate the true ski experience that only local shops can provide.

“Retailers are the heart and soul of our business,” said Jeff Mechura, CEO and President of Elan Skis. “There is nothing like walking into a true ski shop. It’s the last piece of the authentic ski community we have. The stories, the laughs, the warmth and feel-good atmosphere at the local shop are intangible; leaving you happy and fulfilled with a sense of connectivity. They are the secret sauce.”

In a time when many shoppers turn to online or big-box retailers for discounted goods, Elan is emphasizing the importance of maintaining personal connections with local shops, where experienced staff can offer invaluable advice, personalized fittings, and a wealth of knowledge about the best gear for each skier’s needs.

Elan’s commitment to supporting the ski community extends beyond just providing exceptional skis and equipment. The brand recognizes that independent retailers are essential to fostering the vibrant, passionate ski culture that makes the sport so special. Local shops offer a place to share stories, forge friendships, and connect with like-minded enthusiasts who are as passionate about skiing as the skiers themselves.

“We encourage skiers to take a moment this Black Friday to visit their local ski shop,” continued Mechura. “There’s no substitute for the personalized service and expertise that comes with shopping locally. Plus, supporting small businesses helps ensure that these valuable community hubs continue to thrive for years to come.”

This Black Friday, Elan invites skiers to get back to the roots of their sport by shopping local to support the places where the good times in the mountains begin. Whether it’s shopping for a new pair of skis, expert boot fitting, or simply a place to talk about the next big storm, your local ski shop has everything you need to get ready for the season ahead.

To find your local Elan Skis dealer in the USA please visit: https://elansports.com/us_en/dealers