Central Switzerland Snow Pass Is Younger, Fresher & More Dynamic With New Branding For Coming Winter Season.
The Central Switzerland Snow Pass is younger, fresher and more dynamic with its new branding for the coming winter season. However, the quality and highlights that the Snow Pass offers winter sports enthusiasts with its two subscription options remain the same.
The Schneepass Zentralschweiz, the subscription for 15 snow sports areas in Central Switzerland, has revised its brand image after more than 15 years. The new appearance is younger, fresher, more dynamic and can be used better digitally. This step is intended to appeal more directly to young snow sports enthusiasts. Despite the rebranding, the quality, excellent service and highlights of the Schneepass Zentralschweiz subscription remain unchanged. The new logo with a stylized mountain immediately makes it clear what Schneepass is all about - unforgettable mountain experiences. The two types of subscription can also be easily distinguished visually in terms of color: the dark blue of the Schneepass and the light green of the Schneepass Plus (annual subscription).
Digital and dynamic
The brand identity developed with the Goldstein agency is more compact, younger and more adaptable. It supports communication on online channels and is a step into the digital future. A key innovation is the puristic website, which is designed as a one-pager even better for mobile use: www.schneepasszentralschweiz.ch. This step helps to reposition the Schneepass brand and prepare it for the digital future. "With the new brand identity and the revised website, we not only want to offer our Schneepass customers the best mountain and snow experiences, but also do justice to the increasingly digitally savvy Schneepass community," says Adrian Bühlmann, TUZ Managing Director.
Schneepass Zentralschweiz – a successful cooperation offer
The Central Switzerland Snow Pass stands for first-class mountain experiences and guaranteed snow. The pass offers access to 15 ski areas and over 600 kilometers of slopes throughout the region. Small, family-friendly areas, ideal for beginners, are just as much a part of it as large glacier ski areas at up to 3,000 meters above sea level. Thanks to the electronic subscription ("key card"), there is no need to exchange cards at the cash desk; you enjoy direct, contactless access to the ski area and therefore more time on the endless slopes of Central Switzerland.
The Central Switzerland Transport Companies (TUZ) form the association of tourist-oriented transport companies and include 78 member companies in 6 cantons from the rail, bus, ship and mountain railway sectors. The TUZ jointly offers the two tickets Tell-Pass and Schneepass Central Switzerland, which are valid for rail, bus, ship and mountain railways. In the last financial year, the members of the TUZ generated a total turnover of around 280 million francs in passenger transport and employ more than 3,500 people.
