Polartec Goes Beyond Preservation - “When It Comes To Nature, There Is No Finish Line"

Polartec, a Milliken & Company brand and the premium creator of innovative and more sustainable textile solutions, unveils the first of several short films which comprise the company’s multifaceted Beyond Begins Today campaign. Featuring Eva Karlsson (CEO, Houdini), Chris Parkes (Natural World Photographer), and Karen Beattie (Director of Product Management, Polartec), the first of three chapters explores our Planet and the intrinsic value of our natural world. 

Beyond Begins Today looks at how Polartec fabrics are made to last, and to be used and enjoyed from one generation to the next and beyond. It explores the innovative monomaterials, repurposed plastic and the plant-based nylon membranes that Polartec uses to set new standards for high performance fabrics; the ambitious climate-related objectives across the entire value chain that exceed existing mandates. Such a holistic strategy allows Polartec to stay at the forefront of its industry by producing top-notch textiles that champion environmental stewardship and pave the way for a more sustainable tomorrow.

As a global initiative through which Polartec aims to raise awareness and unity around important universal themes including sustainability, diversity and positive change, Beyond Begins Today will leverage static and multimedia content published on multiple touchpoints and channels throughout the year.

Chapter 1: the Planet, is the first of three chapters with the second and third chapters dedicated to Product and People respectively. Viewed singularly or as a whole, such content is rooted in the underlying premise that the future is what we make it; extending to the fundamental belief that if we change behaviors, we can change the narrative. For our Planet. For our People. For our Products.

Their values are:

• Our planet is our home.  
• Nature is our playground. 
• Changing our behavior can change the future.  
• It’s our responsibility to protect all we hold dear. 
• Today, tomorrow and beyond. 
• Its longevity is our responsibility. 
• Its protection our reality. 

Karen Beattie, Director of Product Management, Polartec said “Our journey may have begun by creating the world’s first fleece made from recycled plastic water bottles. It didn’t end there. By accepting that yesterday’s achievements are the benchmark for tomorrow’s innovations, we can push harder and go further to safeguard our Planet. At Polartec, prioritizing environmental responsibility and contributing to a more sustainable future through innovative textiles and technologies brings us one step closer to leaving the world a better place than how we found it.”