Dolomiti Superski And Shred Announce Exclusive Three-Year Partnership

Dolomiti Superski, the world's biggest and most prestigious ski destination, and SHRED., the pioneering brand known for its innovative eyewear and protection gear, are thrilled to announce their exclusive three-year partnership. This collaboration aims to elevate the skiing, snowboarding, and mountain biking experience for enthusiasts across Europe and the United States, bringing together the best of both worlds in adventure, performance, quality, and experience.

Catering to the most demanding outdoor fans from around the globe, Dolomiti Superski and SHRED. are dedicated to providing the ultimate mountain experience. These enthusiasts seek the highest quality, innovation, and service to maximize their time and fun on and off the slopes. Through this partnership, Dolomiti Superski and SHRED. will leverage their respective strengths to promote each other’s offerings, creating a synergy that enhances visibility and market reach.

"SHRED.’s partnership with Dolomiti Superski is a significant milestone for us," says Ted Ligety, Co-founder and Chief Brand Officer of SHRED. and 2x Olympic Gold Medalist, 5x World Champion. "Collaborating with such a prestigious name in outdoor sports recreation and hospitality allows us to bring our groundbreaking technologies to more of their very demanding audience, ensuring that many more skiers, snowboarders, and mountain bikers across the globe can enjoy performing at their best, no matter the conditions."

Andy Varallo, Chairman of Dolomiti Superski, comments, “Dolomiti Superski and SHRED. are very similar. On the one hand, both entities operate on the four seasons, offering products and services dedicated to those who love to experience sports in contact with nature throughout the year. In fact, Dolomiti Superski in summer becomes Dolomiti Supersummer. On the other hand, both Dolomiti Superski/Dolomiti Supersummer and SHRED. target an audience with identical interests: skiers, snowboarders, freestylers and mountain bikers. The partnership between us is an almost natural occurrence that offers great synergistic possibilities with benefits for both our companies and especially for our common users.”

Marco Pappalardo, Marketing Director for Dolomiti Superski, adds, "Partnering with SHRED. aligns perfectly with our mission to provide the best experience for our guests at the highest possible quality. In choosing SHRED., we found the best fitting partner for our motto 'We care.' Sharing with our guests their eyewear, helmets, and body protection technology perfectly aligns with the ultimate goal of both companies: respect the environment through the love for performance in order to boost the customer’s fun and overall experience on and off the slopes."

Carlo Salmini, Co-founder, CEO, and Materials Engineer, further adds, "We are thrilled to share our innovations with Dolomiti Superski's consumers, enhancing their experience not only on skis and snowboards but also on mountain bikes, in the magical setting of some of the most beautiful mountains and best trails in the world."

The partnership will highlight Dolomiti Superski’s breathtaking scenery, services, quality and experience as well as SHRED.’s Contrast Boosting Lens™ 2.0 technology, developed in collaboration with the MIT Sports Lab, which enhances vision clarity in all light conditions, and Slytech™ Shock Absorption, offering unparalleled comfort and protection for all MTB riding styles.

The partnership will also feature joint content creation, events, and other promotional activities. Organizing events and activities will engage customers, promoting both brands and enhancing the overall experience.

In addition to enhancing customer experiences, the partnership is committed to educational and sustainable initiatives such as protection workshops, emphasizing the importance of using helmets and protective gear, and joint programs to promote responsible environmental practices.