Helly Hansen Celebrates Ski Patrollers Worldwide On International Ski Patrol Day 2024
On 10 February 2024, Helly Hansen, the global ski and outdoor brand trusted by professionals, will take part in the third annual International Ski Patrol Day (ISPD) to recognise ski patrollers and their extraordinary work to keep resorts open, safe, and fun for people of all ages and skill levels. All mountain-goers are encouraged to come together on this day to show their appreciation for patrollers; from sharing a high-five to thank you messages and donations, there are endless opportunities on how to celebrate International Ski Patrol Day.
"At Helly Hansen, we take pride in outfitting over 55,000 professionals globally, including the unsung heroes of the mountain – ski patrollers. International Ski Patrol Day is our opportunity to express heartfelt gratitude for their unwavering dedication to safety," says Joumana Løvstad, Chief Marketing Officer at Helly Hansen. "As we approach ISPD 2024, we're thrilled to extend our support to ski and safety organisations through the ISPD kickback. Partnering with organisations globally, including FIPS and NWAC, our goal is to actively contribute to the vital work of ski patrol in ensuring a safer mountain for all."
In support of ski patrollers everywhere, Helly Hansen will donate 5% of e-commerce sales and select retail store sales on 10th February 2024, to various ski patrol organisations internationally.
To further celebrate, the brand is also sharing additional resources featuring stories of patrollers around the globe – sharing a glimpse into their daily lives on the slopes, what it takes, and why they love it.
Helly Hansen encourages you to celebrate ski patrollers in your region this ISPD, using #skipatrolday on social channels. Learn more about how to participate at https://www.hellyhansen.com/ski-patrol.
Founded in Norway in 1877, Helly Hansen continues to develop professional-grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with Lifa® Stay Dry Technology, and today’s award-winning and patented H2Flow™ temperature regulating system.
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world.
Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries and are trusted by outdoor professionals and enthusiasts around the world.
