The Snowball Effect Group Launches To Empower Resorts And Brands With Strategic Partnership Consulting Services
The Snowball Effect Group, a consulting agency dedicated to helping resorts and brands succeed through expanded partnerships, has officially launched. The Snowball Effect Group will be the premier connector in the snowsports industry, differentiating its services through a unique blend of insight, innovation, and strategic brokerage. This innovative consultancy will lean on its founding members’ ability to connect companies with resorts and brands to forge strategic partnerships that will help them optimize their current experience, enhance their competitive advantage, and achieve sustainable growth.
The new venture will be led by founder Jeff Boliba, a snowsports veteran with over 25 years of experience, including with Burton Snowboards, Snow Partners, Brighton Resort, Purgatory Resort, and Park City Mountain Resort. Boliba is joined by Rich Morin, who brings deep expertise in sustainability and clean energy that will be crucial for resorts looking to embrace these elements in an incredibly dynamic industry.
“We are excited to be the first client of the Snowball Effect Group,” said Joe Hession, founder and CEO of SNOW Partners. “Boliba is an expert at understanding a business need and identifying like-minded companies that together are more powerful. We look forward to working with the Snowball Effect Group to continue to help us forge strategic partnerships and sponsorships that support our mission and grow our business.”
The Snowball Effect Group will serve as the bridge between need and solution by connecting resorts with partners who share the same values and objectives to help drive business success.
“For over 20 years, Boliba has been a solid contributor to the NSAA, serving on multiple committees, helping us share industry best practices, and inspiring resorts to be creative,” said Kelly Pawlak, president of the National Ski Areas Association (NSAA). “His passion and strong relationships will be assets in his new venture.”
“I’ve been incredibly lucky to have worked closely with industry leaders throughout my career, most recently as a Snow Partners executive team member," said Boliba. "Being a part of that team helped prepare me for this opportunity to partner with Morin to drive the Snowball Effect with resorts and brands worldwide. We aim to enhance the resort industry landscape by making it more connected, informed, and prosperous for all stakeholders.”
The Snowball Effect Group will focus on four primary areas with resorts and brands:
Facilitating Partnerships
The Snowball Effect Group will align clients with strategic vendor and brand partnerships and sponsorships to generate revenue and growth while supporting important initiatives.
Coaching and Training
Leadership must evolve with the times and the new workforce. This workforce wants to fulfill a mission and derive deep purpose from its work. The Snowball Effect Group will help clients make the shift from boss to coach and will train leaders to inspire, communicate, and develop their strengths.
Brand and Sport Engagement
Engaging the community through athletes and ambassadors can showcase global and local culture shapers while creating brand and media partnerships that are more powerful together. The Snowball Effect Group will help build, inspire, and connect brands, athletes, and activations.
Sustainability Consulting
The Snowball Effect Group will bring resources, tools, and expertise to help clients make progress toward sustainability and show customers that their company cares. By helping clients embrace the spirit of the NSAA Sustainable Slopes Pledge, the Snowball Effect Group’s services will help resorts take the pledge, abide by the code, win sustainability badges, and advocate to fight climate change.
“Sustainability, be it energy or waste, is a journey, and resorts can harness the collective journey to galvanize the resort community so everyone can benefit,” said Rich Morin, sustainability director of the Snowball Effect Group. “We’re excited to offer services to help clients turn sustainability into a competitive advantage that augments their customers’ experience.”
The Snowball Effect Group is a consulting agency that empowers resorts and brands with tailored solutions and strategic guidance. With a client-centric approach and a team of experienced consultants, the Snowball Effect Group enables resorts and brands to seize opportunities and achieve sustainable growth. For more information, please visit www.snowballeffectgroup.com.
The Snowball Effect Group is officially open for business and actively recruiting new clients. To engage the Snowball Effect Group, please contact Jeff Boliba at boliba@snowballeffectgroup.com.
