Brit' Ski Co Powder White Goes Broke

British ski specilaist Powder White has bit the dust. In a statement they say:

"We are sorry to announce that Powder White has ceased trading today. Despite our very best efforts, we have regrettably been unable to navigate the extraordinary challenges our industry has faced over recent years. The immeasurable combined impact of Brexit and Covid, which has more recently been compounded by the cost of living crisis, has resulted in us not being able to fulfil our obligations and most importantly, our valued guests' ski holidays. We in the process of urgently contacting customers with forthcoming ski holidays to lay out the options available to them. We aim to advise everybody within the next 3 days.

"We would like to thank all our customers and suppliers who have showed us such loyalty over the last 20 years. Our thanks too go to our incredible team of staff who have supported us throughout. We are so hugely sorry for everyone affected by our failure."

According to skiline.co.uk "Powder White started life as a small Tour Operator in 2003, selling ski holidays at the bottom end of the market, but after Covid started to compete with Ski Line as a travel agent but without any bonding to protect clients’ money."

The last set of accounts posted up until May 2022 showed losses had reached (£406,413).