BUFF Partners With Jackson Hole

BUFF, certified B Corporation and world leader in headwear and neckwear for outdoor enthusiasts, announces a partnership with Jackson Hole Mountain Resort (JHMR). For the 2024-2025 season, BUFF will be the official headwear and neckwear partner of JHMR: outfitting resort employees in limited edition products, hosting events during Kings and Queens of Corbet’s and providing on mountain access to BUFF products for everyone to enjoy all year round.

Born out of the shared love for winter and mountain sports, BUFF and JHMR have teamed up to keep you warm and ready for endless laps. Whether it’s easy access to BUFF products in custom Jackson Hole themed products, or the chance to bring you to Jackson Hole, this new partnership brings the winter stoke.

“This partnership allows us to bring our finest gear to the iconic slopes of Jackson Hole in a brand new way. Each custom designed BUFF pays homage to the one-of-a-kind experience you get when you’re visting Jackson Hole. Our cold weather technologies like ThermoNet are ideal for those harsh winter temps that the mountain is known for, and now it’s easier than ever to be prepared,” said Casey Garrity, North American Marketing Manager. “We’ve really enjoyed bringing this partnership to life, along with working closely with talented artists and common partners like POW (Protect Our Winters) who allow us to bring our ideas directly to the slopes.”

A key component of the partnership is the limited edition product launches including six Jackson Hole inspired designs on versatile neck warmers suited for the coldest temperatures.

Made with proprietary BUFF EcoStretch material from recycled plastic bottles, the first print features Jackson Hole lettering, snow covered mountains and the iconic tram (aka Big Red) for a classic design. Other designs include antler as a nod to the area’s famed wildlife. The last two designs highlight the western roots of Jackson Hole, featuring a mountainous landscape with a barn and a cowboy themed red, white, blue and black graphic. All BUFF x JHMR limited edition products will be available for purchase in December, at https://www.buff.com/us/american-series and at JHMR retail locations.

Starting on December 1, you can also find BUFF x Protect Our Winters (POW) limited edition neck warmers around the mountain, on buff.com and at various retail locations across Jackson Hole’s resort properties. The BUFF x POW collection donates proceeds to POW’s climate action work and is designed to inspire individuals to take action against climate change and to protect our winter spaces for years to come.

https://www.buff.com/us/collections/pow.html

To commemorate this partnership, BUFF and JHMR are giving away a VIP ski trip for two in Jackson Hole during the following 2025/2026 winter season. The giveaway will run from December 5 through January 15 and includes accommodation, transportation, lift tickets, ski/snowboard rentals, a custom BUFF gift package and an optional mountain guide or snowsports school instructor for 1 day. To enter the contest visit https://www.buff.com/us/giveaway.

During the iconic Kings and Queens of Corbet’s event, BUFF will be taking over the mountain. The brand will be hosting a BUFF Bar Takeover, which includes a happy hour, 20% off coupon for the custom BUFF x JHMR neckwear and an athlete meet and greet.

To view the collection and for more information on BUFF and its sustainability initiatives, visit: https://www.buff.com/us/